The March Real Estate Results Newsletter was published today.  This issue challenges you to test yourself on how well you understand the rules regarding the use of the REALTOR® trademark.  There’s also information on helping your listing clients whose home can’t pass the white glove test, and a powerful tool to use when speaking to unrepresented sellers about listing their home.

If you’d like to receive your own Newsletter once a month, visit our real estate marketing Newsletter page to register.  You can also access the Newsletter Archive on that page.

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Read the March newsletter for more real estate marketing tips!

Real estate promotion should be an important part of any company’s marketing plan.  This is especially true in real estate marketing because people don’t buy your “product” every week, month, or even every year.

You need to be at the top of your prospects’ mind whenever they need real estate services for themselves or a friend.  And, undoubtedly you’ve tried a variety of real estate promotional items to achieve that recognition.  Unfortunately, many promotional items are not as effective as we’d like them to be.

Paper calendars are only useful until the end of the year.  Pens run out of ink, and refrigerator magnets get lost in the maze of the kids’ artwork.

So, I was very excited to find a real estate promotion tool that keeps your contact information, and a link to your website, on your prospects’ computer desktop every day for years.

You can download this real estate promotion tool as our gift to you!  Please let us know what you think of it, and if it looks like an effective tool for your real estate marketing plan.

Many agents use direct contact with potential clients as part of their real estate marketing plans.  However, we’re all aware of the federal Do Not Call list, and how important it is to follow the federal regulations.  Fines for even one wrong phone call are in the thousands of dollars.

I’ve heard about a company called Do Not Call Sentry that provides what seems to be a reasonably-priced, easy to use service for checking telephone numbers against the Do No Call List.  The offer discounts for Century 21, ERA and Coldwell Banker.  And, they say that the program must be administered at a company level.

If anyone has any experience with the service provided by this company, please let us know.  Or, if you have a great way to deal with the Do Not Call regulations, please post a comment.  (Just click on the word Comments in red at the top of this post).

Thanks!