BRER Real Estate Marketing Blog

When I talk to a broker or real estate agent who already has a real estate website, one of the most common questions I’m asked is:  what does it take to generate leads from a real estate website?

So, I decided to write an article about generating leads from a real estate site.  There are only a couple things you need to do, but as you may already be aware, each one requires a fair amount of planning and effort.

If you have questions, or other ideas about generating leads, be sure and let me know!

Do you have community pages on your real estate website?  If not, you’re missing a great opportunity.

Keep in mind that you need to choose keywords well.  And, that each page on your site should only target 1-3 related keywords.  So, if you are marketing your services in more than one town or city, community pages are an excellent way to kill two birds with one stone.

Your visitors may be curious about the areas you serve.  Community pages make good reading, and contribute to your website’s “stickiness”, or the likelihood that your visitors will spend more time on your real estate site and return more often.

And, community pages are great for the search engines.  Each of your community pages can be optimized for keywords relating to that specific community.  You can write keyword-rich content about each area you serve, and increase your visibility for a variety of keywords.  If there are specific housing developments or subdivisions that you target, you can add pages for those, also.

So, what information can be included on a community page?  It depends on what information you can find, and the type of information you think your visitors will find most interesting.  You can gather information from a city government website or brochures.  The local chamber of commerce is another good resource.

You can describe the community’s history, it’s location in relation to highways or major cities for potential commuters, school information, entertainment, and the list goes on.  You might also want to include some of the type of information you would share with a client who wanted an overview of various communities in your area.  Although, providing a lot of detailed information may give your competition an easy resource, too!

Naturally, you need to write the content yourself to avoid online duplication or copyright issues.

Finding updates for your real estate website that attract visitors and help you in the search engines is always a pleasure.