Archive for March, 2008
Outside the Box Real Estate Marketing Ideas
· CommentsIn the world of foreclosures and sloooow moving home sales, some people are getting extremely creative in coming up with new and different ways to sell homes. I just came across two in the last few days.
You might have heard about this idea since it was featured on Good Morning America. In some of the harder-hit foreclosure markets, some brokerages have started giving bus tours to see foreclosed or bank-owned homes. It sounds like a broker caravan, except everyone rides together, and the riders are consumers, not professionals.
But, if there are a lot of homes for sale and you have a number of bargain hunters in the area, I can see where it would be a lot more efficient than running folks around one at a time.
You can learn more by reading this Realty Times article.
The other idea is, well… I’m not sure how serious this one is, but it might actually work. A new reality series is starting soon staring one of the ex-Bachelors. Yes, you know, the man who gives all the women roses until he asks one to marry him, then they break up after the show is aired. So, it sounds bad starting off, given who’s involved.
The show is called “Date My House“. The host takes a house that needs to be sold, stages it, then invites potential buyers to spend the night. I’m not sure if the show is geared toward a house being flipped or if they will do this as representatives of the homeowner, but I thought it was a very unique idea.
We know that one of the purposes of staging is to de-personalize the house so that prospective buyers can envision themselves living there.
Looks like this show takes that concept a bit further by letting the buyers actually experience what it would be like if they lived in the house. At least for a night.
So, what do you think? Too over the top? Or just what the slow markets need to shake them up a bit and get buyers to make a decision?
9 Days ‘Til Lights Out
· CommentsOn March 29, 2008, Join the World for Earth Hour
At first I was confused. I saw some information about a conservation event sponsored by the WWF. What, I wondered, did wrestlers have to do with conservation? Silly me.
WWF is the official acronym for the World Wildlife Foundation. They are sponsoring Earth Hour, and here’s the official description:
“Created to take a stand against the greatest threat our planet has ever faced, Earth Hour uses the simple action of turning off the lights for one hour to deliver a powerful message about the need for action on global warming.
This simple act has captured the hearts and minds of people all over the world. As a result, at 8pm March 29, 2008 millions of people in some of the world’s major capital cities, including Copenhagen, Toronto, Chicago, Melbourne, Brisbane and Tel Aviv will unite and switch off for Earth Hour.”
Learn More and Sign Up as a Supporter for Earth Hour!
Here’s another opportunity to make a difference, even if it’s just saving one hour of electricity. How simple is that?
If you want to see where there are supporters around the world, visit the globe of lights at EarthHour.org.
Wow. An hour without electricity. Besides helping with the environment, it’s kinda fun to think about how to use an hour of total peace . . .
Whimsical Wednesday: Does ANYBODY Work Here?
· CommentsI’m sure you’ve had the experience. You’re in a public place, you need help, and there are no helpers to be found. It’s just one of life’s minor annoyances, really. But, the situations it gives rise to can be fairly amusing.
I have been the source of amusement. One time I was in a restaurant where it was obvious that it was not a “seat yourself” affair. A gentleman who looked to me just like a maitre d’ was standing next to the podium surveying the room. After a moment of being ignored, I said “Is there a long wait?”. The gentleman turned and grinned at me. “Ah,” I said, “I bet you don’t work here, do you?” And, of course, he didn’t.
And, other people have been the source of my amusement. I was once on a long business flight and took a walk around the double-aisle cabin to stretch my legs. As I was passing another traveler, he raised his hand and said, “Excuse me, but where is the switch for the reading light?”
Part of my brain started to form a sentence explaining that while I was wearing a navy blue suit, I wasn’t employed by the airline. The other part of my brain decided that was really too much trouble, so I just showed him the switch, asked if he needed anything else, and moved on. I have always wondered what he thought about the airline employees’ work ethic when I reached my seat in the opposite aisle and sat down!
The all-time winner of the “does anybody work here” award, however, goes to an anonymous Walmart shopper.
A friend of mine retired early and wanted a few hours of work a week. She became an employee of a cosmetic company. Her job is to reset the displays of cosmetics in drug stores and big box stores like KMart and Walmart. It works out just fine – she has the additional income she wants, and just works a few hours a month.
Beyond the tedium of the job, there is one major problem: people always assume that she works for the store she’s in. She even wears what looks like a lab coat with the logo of the cosmetic company on it, but that doesn’t seem to deter people from asking her all types of questions, none of which she knows the answer to.
One day a woman stopped to ask her where something was located in the Walmart store in which they both stood. My friend patiently explained that she would love to help, but said ”I don’t work here.” Guess that was the last straw as far as the shopper was concerned. She fixed my friend with a withering glare and growled:
“That’s just GREAT!! No one who works here is working, and the only person who is actually working doesn’t work here!!!”
Vacation Home Status Clarified by IRS
· Comments
I know several agents who live in resort areas where a large part of their practice focuses on the buying and selling of vacation homes.
In case you haven’t seen the recent ruling by the IRS, you’ll be glad to know that vacation homes can be used in 1031 exchanges, assuming that the applicable restrictions are adhered to.
There’s an article at Realty Times that will explain the ruling in more detail. But, it is good to know that with some restrictions on the length of time the property is held and how it is rented out, for example, vacation homes can be considered investments!







