Archive for March, 2008

Should You Be Blogging?

Posted on Mar 17 2008 | By · Comments (3)

I did a coaching session for Point2 Agent last week.  One of the questions was about the value of blogging.  Actually, the question was whether I had statistics about the impact of blogging for a real estate agent.

Achieve Real Estate SuccessI don’t have statistics.  But, one place to get some feedback from agents who are active bloggers is at The Real Estate Tomato.  Jim Cronin has published several interviews with bloggers, and this is the latest oneAt the bottom of that post, there are links to several others.

Blogging can be fun, but it is also a real commitment of time and energy.  I’m not sure that blogging is for everyone, and I don’t think you have to maintain a blog to have a successful website. 

But, take a moment to read what other agents are saying about their blogging experience.  It will give you the opportunity to consider different perspectives.

Categories : Real Estate Blogs
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What We’ve Been Up To Lately

Posted on Mar 13 2008 | By · Comments (6)

Getting It Write IncMore than one person has asked me why I don’t talk more about the work we’re doing here at Getting It Write, Inc.  They seemed to think that many people who read this blog have no idea what we do.  Just in case that’s true, I’m going to take this opportunity for some shameless self-promotion.

Most of our time is focused on providing services to real estate professionals in three areas:  developing brands, designing logos and establishing effective real estate web sites.  Lately, more and more of our time is focused on web sites.

We specialize in customizing Point2 Agent websites.  I know there’s a lot of discussion about using a custom site vs using a site from a vendor like Point2.  But, I’m really practical in my approach.  I think you should use what works best for you.  And, for a lot of people, given the capabililties, ease of use and great support offered by a company like Point2 agent, it just makes sense to go in that direction.

Build Real Estate Results with Getting It Write IncWe identified the things that we feel are most important in a real estate website, and since 2004, Point2 Agent has met and exceeded our expectations — we think they’re still leading the pack.

We provide a range of services to get a real estate website ready for primetime, including several levels of custom design, original content pages, custom marketing messages and Search Engine Optimization.  We do coaching on marketing issues, and to help identify what should go on a website for a particular audience.  Then, we help clients implement the types of Internet-based tools and information that are discussed on this blog.  We also do monthly maintenance for some clients.

You can see some of the latest sites we’ve completed here:  New York City SOHO Real Estate, Atlanta Real Estate, Hampton Falls Homes for Sale, Bluffton Real Estate, Park City UT Real Estate.

So, that should take care of that for a while.  We now return to our regularly scheduled blog posts.

Whimsical Wednesday: Take this check and…

Posted on Mar 12 2008 | By · Comments Comments Off

I have the pleasure of working with some clients who are based in Mexico.  The only reason I’m working with them is because they are targeting the US market.  I won’t work with people located half-way across the world, although some do ask.  I think in order to consult on marketing, you need to know something about the target audience, so it would seem silly to me to work with clients in countries I’ve never even been to, but that’s a different story.

My Mexican clients were going to send me a check in payment for our services.  I called my bank and was told that the check should be written for dollars, it would be cleared here for the amount I was owed, then the Mexican bank would do the conversion and charge my client’s account for that amount in pesos.  Seemed like a simple enough process.

Whimsical WednesdaySo, the next time I went to make a deposit, I pulled into the drive-through, said hello to the voice coming through the tin can (at least that’s how it sounds), slipped the deposit into the little capsule and sent it on its way into the bank.

The teller contacted me on the squawk box saying that she suggested I take the deposit into the bank.  So, I drove around to the front door, popped in to the bank and was soon talking to an inside teller.  She looked the check over and just wasn’t sure that it could be deposited.  When run through the little machine that reads the encoding, the computer informed her that it was a suspicious check.

I didn’t see the manager I normally deal with, of course, but another manager came to see what was happening.  At the same time, the teller placed a call to someone who supposedly knew something about foreign checks and was, of course, put on hold. 

The manager was surprised that the check wasn’t “clearing through a US bank”.  Why, I wondered, would that be?  If I wrote a check to someone in Mexico, it wouldn’t be clearing through a Mexican bank. 

There was also consternation because the check was written in Spanish.  Rather than saying “dollars” on the amount line, it was written “dolares”.  Now, I realize that is a foreign language, but even if you knew no Spanish…  And, after all, if they’d written it in English, then it would just confound the tellers in the Mexican bank on its return trip.

And, no where on the check did it say US dollars.  Hmmm.  Do you have any idea how many countries use a “dollar” as currency?  I was surprised to learn there were so many: 

  • Australian dollar · Bahamian dollar · Barbadian dollar · Belize dollar · Bermudian dollar · Brunei dollar · Canadian dollar · Cayman Islands dollar · Cook Islands dollar · East Caribbean dollar · Fijian dollar · Guyanese dollar · Hong Kong dollar · Jamaican dollar · Kiribatian dollar · Liberian dollar · Namibian dollar · New Zealand dollar · Samoan tala · Singapore dollar · Solomon Islands dollar · Surinamese dollar · New Taiwan dollar · Trinidad and Tobago dollar · United States dollar · Zimbabwean dollar

So, I guess the bank was afraid that someone in Mexico wrote a check in Spanish which was paid on a Mexican bank, then mailed it to someone in the US, but really wanted the check paid in Zimbabwean dollars.  Or something to that effect.

But, then the teller informed us that according to the experts, any check written in a foreign language had to be cleared through the other bank before it would be credited to my account, and that would take six weeks.

Six weeks???  Are they going to put the check on a burro and turn it loose?  Do they not have phone and data lines that stretch into Mexico?  Ah, well.

I think the next time I get one of those “please help us get all these millions from some foreign country into the US”, I’ll just write back and tell them that giving them my checking account number won’t do any good because my bank doesn’t seem to accept foreign checks unless they’re written on a US bank.

Huh?

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Give Me A Break!

Everyone wants a magic wand to get traffic to their website.  And, wherever there are unfulfilled wishes, there are always lots of people who take advantage of that yearning by offering useless solutions.  Drives me nuts.

The latest in this solution mill came and slapped me in the face the other day, and I can’t help but write about it.  I was pleased to see that someone had left a comment on this blog, and reviewed it in order to respond.  This is what it said:

  • Has anyone tried [vendorname] viral internet marketing service. My friend suggested them to me after sucessful 10 day campaign, he had with them. I am going to give this a try today to see how it works. http:// [vendorname].com (this was a live link)

Another Con ArtistThe person who left the comment didn’t use the vendor’s website linked to their name, but their email address was located — guess where?  Yup, the commenter was an employee of the vendor “recommended” in the post.

How stupid do they think we blog owners are?  To me, this is right up there with the emails I get from people who want to give me a few million dollars if I help them transfer money out of some country I’ve never heard of.

Anyone who has a blog, do you look at the comments that are left on your blog?  Do you catch comments like these that don’t make any sense?

The only reason I can think of for people to leave such stupid comments is that they get away with it a large percentage of the time.  For the sake of the rest of us, if you don’t monitor your comments, please start!

Out of curiosity, I visited the website of this company with the great viral marketing service.  Here’s a summary of how they explain their service:

  • one of a kind internet viral marketing delivery platform that avoids the issues related to pay per click fraud.  Huh?
  • publishers create a message about an advertiser’s product or service, including a link to advertiser website
  • the message is posted on a variety of highly related and visited forum, blog and other sites.  Great grammar. . .
  • we carefully analyze the rules and regulations of each website before posting their message there to see whether posting such message would be allowed and to ensure that posting is completely relevant to the target audience  Well, they didn’t do a very good job on this blog – their comment was immediately deleted.
  • Advertisers only pay for posted messages which remain for a “settle-in” period, a minimum of 5 days or 120 hours  Wow, such a deal!
  • advertisers receive fair amount of direct traffic and to benefit in SEO process, while other people talk about it in their own circles and market the product or service even further.  So, in 5 days they think a website will get SEO benefit from an incoming link?  What have they been smoking?
  •  Normally messages that “Settle-In” should remain for a very long time, if not indefinitely.  What they’re saying is that if someone hasn’t deleted the message after five days, they probably won’t.  That leads me to believe they’re posting on a lot of abandoned sites, or not enough of us are paying attention!

And, evidently, this company thinks people are going to pay for this service.

The sad thing is that some people probably will.

This is the sixth and last in a series – see all the posts

Lessons Learned from NAR ProfilesWe’ll wrap up this series on the 2007 NAR Profile of Home Buyers and Sellers by looking at the information gathered about how home buyers use the Internet.

As you’re undoubtedly aware, home buyers are using the Internet more all the time.  The NAR data shows:  71% in 2003, 77% in 2004, 79% in 2005, 80% in 2006, and 84% in 2007.  It will be interesting to see if the numbers keep going up, or if the 16% who don’t use the Internet never will!

Comparisons Between Internet Home Buyers and Non-Internet Home Buyers

Here are some of the most interesting statistics about buyers on the Internet vs buyers who don’t use the Internet:

  • Buyers who use the Internet were more likely to work with an agent than those who did not use the Internet:

    • 82% of Internet Buyers worked with an agent
    • 65% of Non-Internet Buyers worked with an agent

  • Buyers who use the Internet took slightly more time to find the home they wanted to buy:
    • Internet Buyers took 8 weeks total, 2 were spent before contacting an agent
    • Non-Internet Buyers took 6 weeks, 1 was spent before contacting an agent

  • Buyers who use the Internet looked at more homes once they are working with an agent:

    • Internet Buyers visited an average of of 12 homes
    • Non-Internet Buyers visited an average of 7 homes

How Internet Home Buyers Use the Internet 

  • Internet Buyers use a variety of sites on the Internet, the most popular being:

    • 54% used MLS websites
    • 49% used Realtor.com (wonder how that got on the questionnaire?)
    • 44% used a real estate company website
    • 40% used a real estate agent website

  • Read More→

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