Archive for May, 2008
Whimsical Wednesday: Just a Little Late
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No, you’re not confused. It isn’t really Wednesday! Yes, you got me! I forgot about Wednesday this week. That’s what a holiday will do to you. Time is short during this short week, so I thought I’d just share one of my favorite chuckles.
Silly Headlines!
Pedestrians Beware!
- Headline: Police Begin Campaign to Run Down Jaywalkers
Now, You REALLY Need to Find a Way Out of Jury Duty
- Headline: Two Convicts Evade Noose, Jury Hung
If You’re a Farmer. . . and Your Name Is Bill. . . Don’t Go Home!
- Headline: Farmer Bill Dies in House
Don’t Call the Squad When You Really Need Animal Control!
- Headline: Squad Helps Dog Bite Victim
Now We Know Why There Are So Few People Drinking Milk These Days. . .
- Headline: Milk Drinkers are Turning to Powder
Enjoy Your Weekend!
Photos Sell Houses
· CommentsIf you’ve been wondering whether hiring a photographer to take pictures of your real estate listings was worth the cost, here’s more information on how important photos are!
The California Association of REALTORS® finds that Internet visitors rate multiple photographs and slide shows highest among desired features.- Point2 Agent discovered interesting facts during a 30 day study of home listings: those listings with over 20 photos received 15 times more views and 10 times more leads than listings that had less than 20.
- MLS associations are moving in the direction of requiring photos before a listing can go live.
For more detailed information, refer to this article in RIS Media.
NAR & DOJ: Everyone Won
· CommentsI’m sure the real estate sites on the Internet will be full of NAR and DOJ news, but I figured that I’d post something in case you missed it.
NAR and the DOJ have reached an agreement to settle the antitrust lawsuit filed by the Department of Justice in 2005. Luckily, both sides won. At least that’s the impression you’d get from their respective press releases.
The DOJ won because the agreement ”guarantees that Internet-based brokerage companies will not be treated differently than traditional brokers.” And because “NAR also has agreed to adopt antitrust compliance training programs” which will update local REALTOR® Associations on the implications of the agreement and antitrust laws in general.
NAR won because “the real estate industry is dynamic, entrepreneurial and fiercely competitive. Thanks to REALTORS®, consumers can access detailed information about millions of properties for sale across the country.” And because “NAR does not admit any liability or wrongdoing and NAR will make no payments in connection with the settlement.”
Hmm.
I’ve always believed that there are no stupid questions. In this instance, to be honest, I haven’t really followed the dispute in great detail, and the coverage I’ve read of the proposed agreement just doesn’t make a lot of sense to me so far.
However, I think this is really the meat of the issue from the DOJ’s standpoint:
- “Under the new policy, brokers participating in a NAR-affiliated MLS will not be permitted to withhold their listings from brokers who serve their customers through virtual office websites (VOWs). In addition, brokers will be able to use VOWs to educate consumers, make referrals, and conduct brokerage services. Such brokers will not be excluded from MLS membership based on their business model. NAR will report to the Department any allegations of noncompliance. “
I find this somewhat confusing because the only real data I have about VOW vs IDX systems is from the Chicago area. In Chicago, 100% of the listings are shown on the VOW system, while the IDX only has 60% of the listings.
This seems to fly in the face of the statements that brokers were holding their listings out of the VOW.
From NAR’s standpoint, this statement seems to be the meat of the issue:
- “The proposed terms are a win for NAR, REALTORS®, and consumers, and confirm that MLS members must be actively engaged in real estate brokerage by actually helping people buy or sell homes.”
So, I’m thinking that if I’m confused, I might not be the only one. If anyone out there can explain the dispute and the proposed settlement in English, please leave a comment! I’ll update this post as possible.
Recently, someone asked me about using a spokesman for their website. There are a number of ways to put a spokesman (or woman) on your website.
The lowest cost option is to use a service like SitePal. SitePal offers drawn characters to do the talking, and some do-it-yourself features – for example, you can record your own message via phone. This means you can change the message whenever you want.
It’s now also possible to create a speaking character from a photograph you upload. You can create a character that looks almost like you!
The more sophisticated approaches use “borderless” video to project the image of a real person on top of your website. The features and prices for this approach vary. Here are a few companies you might want to evaluate:
If you have any experience using a talking head on your website, please speak up!
Memorial Day 2008
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Happy Memorial Day!
Don’t forget our troops this Memorial Day. There are lots of ways to show support for our fighting men and women. Here are a few. . .
Send an email at America Supports You!!
Let’s Say Thanks – This site is sponsored by Xerox Corporation. You choose a card design that was donated to the site by school-age artists, select a pre-written greeting, or write your own. Xerox prints the cards and sends them to our troops serving overseas.
AMillionThanks.org – This organization is dedicated to showing support for and assisting our military. You can write letters and drop them off at many locations nationwide. It’s a good idea to check out the website first to read up on the guidelines for what to send.
“Operation Homefront is one of a select few charities privileged to operate under a MOU (Memorandum of Understanding) presented by the Department of Defense. Operation Homefront provides emergency assistance and morale to our troops, to the families they leave behind, and to wounded warriors when they return home. A nonprofit 501(c)3 founded after September 11, Operation Homefront leads more than 4,000 volunteers in 31 chapters nationwide. Since its inception, Operation Homefront has provided critical assistance to more than 45,000 military families in need.”





