Archive for September, 2008

Whimsical Wednesday: Our Amazing Brains

Posted on Sep 17 2008 | By Kathleen · Comments (0)

I took a friend to the doctor to get cataract surgery.  Twice in the last month or so, actually.  I thought she was pretty young to have cataracts, but I discovered that it’s not just an old-person’s disease.

I don’t know what cataract surgery consists of, and I don’t really want to know.  The reason this topic made the Whimsical Wednesday lineup relates to what happens after the surgery.

Whimsical WednesdayCataract surgery is done on an out-patient basis.  It takes longer sitting around in the waiting room than it does to do the surgery.  However, the physicians do use some type of anesthesia before and during the procedure.  I don’t think it’s the same type of anesthesia they use for removing an appendix, for instance, because the patient “wakes up” quite quickly after the operation.

I put “wakes up” in quotes because my friend seemed to be in a place somewhere in between being normal and being totally anesthetized.  After our second trip, I finally came up with a theory about how this particular anesthesia works. 

My theory is that the drugs wipe out short-term memory about every 15-20 minutes.  You can only imagine what it’s like being with someone who “wakes up” again about every 15 minutes.  It’s better than a comedy club.

The first time, she was amazed by someone who was coming out of surgery as she was going in who was snoring.  She told me that story multiple times on the way back to her house.  The second time, she was chuckling over someone who wouldn’t wake up and the trouble the nurses had getting him to come to. 

I counted the second time.  She told me that story 5 times on the way home.  Each time, with the enthusiasm of someone who had just remembered a funny story.

She wanted to call her husband right after we left the doctor’s office to tell him she was OK.  About a half-hour later, she “remembered” that she wanted to call her husband.  I said “Well, we did call him, but we can do it again if you’d like”.  After a few minutes of deep thought, she asked “Did I talk to him?” 

The first time she wanted a McDonald’s hamburger after her long fast since the night before.  That would make sense, except that she hates McDonald’s hamburgers.  The second time, she was craving real food.  I wasn’t excited about steering her into a restaurant, but it was off-peak hours, so I decided to give it a try.

After a couple minutes of sitting at a table, she decided that she’d just like to take some food to go.  While I was arranging for a carry-out, she wandered over to the bakery counter in the restaurant.  I tried to talk her out of it, but she ended up ordering 3 deserts, then I had to go pay for the carry out.  By the time we got back to her house, I discovered she’d actually purchased five deserts.

Opening the box after finishing a sandwich, she declared that “we should just eat all of these”.  I convinced her that eating 2.5 deserts at that point wouldn’t be the best idea.

Afterward, I put drops in her eyes, and tucked her into bed.  She slept late into the evening.

My friend apologized for needing to ask me to take her to the second appointment. . . . but I told her I wouldn’t miss it for the world.  :-)

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Free Market Price Chart from Altos Research

Posted on Sep 16 2008 | By Kathleen · Comments (0)

If you’re not familiar with Altos Research, you should remedy that situation today.  Altos Research provides detailed, real-time real estate market statistics to consumers and real estate professionals.

As consumers get more sophisticated, and differentiating yourself in the marketplace gets more difficult, providing market statistics, and knowing how to interpret them, is an excellent tool.

I didn’t know until recently that you can use one of Altos Research’s charts for free.  Altos doesn’t provide information for every market area across the US, but if they’re in your market, you’ve got a golden opportunity.

Prices for SAN JOSE

A sample of the free chart is shown at the right.  This one is for San Jose, California.  It shows the median home price in San Jose over the last 12 months, and it is updated regularly.

Looks like San Jose prices have taken a beating.  But, as you know, the only way to make informed decisions is to have valid information on which to base those decisions.

If you’re interested, you can check if Altos provides data for your market area and get a free real estate market price chart for your market area. 

You can also get more information about Altos Research’s complete real estate market statistics for real estate professionals.

Note:  In case you’re wondering, I don’t have a business connection with any of the vendors I mention on this blog, except that I do partner with Point2 Agent and Blackwater/Compass to provide client services.  If that changes, I’ll let you know.  In this case, except for thinking Scott Sambucci is a pretty great guy, I have no relationship with Altos Research.

How to Generate Your Next 200 Deals

Posted on Sep 15 2008 | By Kathleen · Comments (0)

This guest post was written by Larry Easto who is a
best-selling business writer, and publisher of Real Estate Marketing Link

 

What Good Are Regular Marketing Reports?

Real Estate Web Site and Marketing Tips from Industry InsidersAt one very frustrating stop in my career path,  I had to to prepare weekly activity reports. I was required to record and report details of everyone I spoke to. At the time, I thought it was simply something that the director demanded to control her people.

With the benefit of 20/20 hindsight, I now understand that the reports were intended to track sales and marketing activities. I now appreciate the importance of tracking the results of all marketing activities.

The Benefits of Tracking Marketing Activities

Unfortunately many agents do not track their results. It’s something that they never quite get around to doing.  By tracking results you can expect two significant benefits:

  1. You will learn which marketing activities yield the best results and also which ones need to be improved or even terminated. I’m not sure why sales people continue to devote resources to marketing activities that fail to produce what they seek. Maybe they don’t track their results so they don’t really know which activities are effective and which ones are ineffective.
  2. By tracking results, you shift your focus from continuing to chase the next deal to developing and maintaining systems that can generate the next 200 deals. In other words, tracking results enables you to run a business that, if properly managed, will generate a sustainable income.

The Bottom Line

Good business management includes tracking and then analyzing your results. This analysis will help you identify effective marketing activities so that you can continue to do these things and do them better.  The analysis will also help identify ineffective activities so you can either improve them or stop doing them.

From the perspective of overall business and marketing management, tracking results make so much sense. If only that director had explained the importance of tracking results, working with her might have been less frustrating.

If you’d like to see your guest post (and links to your site) on this blog, contact me today!

New Poll – Share Your Ideas on IDX Searches

Posted on Sep 15 2008 | By Kathleen · Comments (6)

Well, I finally got around to adding a new poll to the left-side column. 

We’ve had some interesting results on a couple of real estate website issues.  If you want to look at past results, visit the Poll Archives page.

Real Estate Marketing PuzzleThis poll picks up on the topic of a couple of posts last week:  IDX MLS searches on real estate websites.

Take a minute to answer the poll – there are only 3 questions.  And, it will add your contribution to the knowledge base on this blog.

Your answers may make another person think about something differently, or try something new!

Thanks!

Categories : Ze Rest
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Whimsical Wednesday: Squirrel For President

Posted on Sep 10 2008 | By Kathleen · Comments (2)

I doubt I should write a post about politics, but I just can’t help myself.  I think this is going to be an important vote.  I have strong opinions about it, but I won’t talk about that.

Whimsical WednesdayWhat I do find extremely interesting about this presidential campaign is how much of it seems to be focused on the kind of people who are running rather than the views of those people.

On the Democratic side, a woman almost won the nomination.  But, when she lost, many of her supporters said they’d vote Republican in retaliation.  What kind of sense does that make?

Then, at the convention, Senator Clinton did an outstanding job of speaking directly to those among her supporters who threatened to jump ship.  She actually felt she had to make the point that if people supported her, they supported the views of the Democratic party, and therefore should support Senator Obama.

Are we that stupid that we couldn’t figure that out on our own?  Guess so.

And, from what I hear, there are many people who are fanatically for or against the Democratic ticket because the nominee is African-American.  Well, at least that’s what everyone calls him, although he’s actually a mulatto.

The definition of mulatto is: a term used to describe a person with one white parent and one black parent, or a person whose ancestry is a mixture of black and white.  I would imagine that definition applies to quite a few of us.

Then, the Democrats initially seemed to be running against John McCain.  Now, it seems that they’re running against a war hero and a woman.  And, since I went to the grocery last night, I now know that the tabloids have already come up with alien-lands-in-Alaska-type stories about Governor Palin.

I am glad I had the luck to be born in the U.S.  But, our political process seems to get crazier every four years, and it drives me nuts.

Speaking of nuts, I think we should nominate a squirrel for President.  I’m sure there are way more squirrels than there are people in this country, so I figure a squirrel would be a shoo-in.

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