You can purchase NAR reports as a non-REALTOR, you would just pay a higher price. However, I don’t believe the information you’re looking for is in the NAR Profile of Home Buyers and Sellers.

The only thing I could find that comes close to what you’re looking for is a breakdown of primary reasons for purchasing a home. That data is for categories such as “Desire to own a home, Job-related relocation or move, desire for a larger home” and so forth. It’s more focused on why they’re buying, not the criteria they’re using for buying a particular house, such as value-motivated, etc.

You can contact NAR either by phone or email. They might be able to point you toward other resources.

Good luck with your search!

Kathleen

I’m working with a custom design-and-build architect and am trying to get my hands on data which would illustrate the market segments of home buyers and their percentages. (Ideally, profiles such as: Value-motivated [30%], Speculators [10%], Premium buyers [15%], Green-motivated [10%] … something like that).

The NAR Profiles look like the right stuff, but I’m not about to plunk down the cash without knowing if it is or not. Plus, I’m not a realtor so I’m unsure if I could get access in any case.

So, my question would ultimately be, would the profiles I’m looking for be in the NAR book? How can I access it for my project? Any help would be appreciated!