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I’m sure you’ve heard of Angie’s List.  Where I live, they’re doing quite a bit of advertising, so I’m very aware of their website.  Do you think being on Angie’s List would generate leads for you?  I think websites like Angie’s List are most well-known for finding service professionals, such as movers and plumbers, based on the reviews they get.  But, what if it worked for real estate professionals, too?

Angie’s List????

This topic came up when I read a post on Active Rain by Debbie Gartner.   Debbie represents a flooring company, and has had great luck with advertising on Angie’s List.  Take a minute or two to read Debbie’s post, and you’ll learn lots of interesting things about her experience with Angie’s List.  In brief, she has found that:

• Her Angie’s List clients are some of the best to work with because they chose her.
• The quality of leads is very high.
• It takes time to establish a reputation and to get placed near the top of the lists.
• Membership is cheap.
• Advertising costs are relatively low and are not tied to the number of leads generated.

Debbie also describes how the List is ranked and the different ways you can use the List.   Another REALTOR® who is using Angie’s List also pointed out that clients must be members of Angie’s List in order to write a review, so that may limit the number of reviews you can generate.  On the other hand, you could buy your client a one-month membership – it’s cheap and will give you an edge!

Real Estate Agents ARE Using Angie’s List

I was curious about how REALTORs® were using Angie’s List, so I did some poking around and came up with some interesting statistics:

• Atlanta has 5,560 agents listed, 48 of which are Top Rated
• Philadelphia has 4,761 agents listed, 71 of which are Top Rated
• Charlotte has 2,237 agents listed, 52 of which are Top Rated
• Los Angeles has 18,534 agents listed, 120 of which are Top Rated
• Cleveland has 2,074 agents listed, 46 of which are Top Rated

In those five cities, there are 337 agents who are using the service aggressively enough to be Top Rated.  That makes me think that there’s something to be gained, even for real estate agents.

Are you using Angie’s List?  Does anyone have experience with the List?  Please, leave a comment!

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If you’re not a member of Active Rain, you may not be able to access the post(s) mentioned above.  So sign up for Active Rain now.  If you’re not a member of Active Rain, you should be anyway.