Strategies for Retaining Clients and Getting Repeat Business

There have been two other posts in this series on customer retention.  The first post focused on why repeat business is important for any real estate professional.  The second post contained tips for getting repeat business.

This post will discuss a tool that you may or may not be familiar with that would be a useful addition to your customer retention strategy.

In previous posts, I talked about the challenge of finding interesting things to contact past clients about.  And the fact that, at any one time, the majority of people you want to stay in touch with have no interest in buying and selling homes. 

If you think your strategy should focus on something that requires the least amount of your time to implement, you may be interested in HomeActions.

HomeActions

Technically, HomeActions consists of a newsletter that you can send to your sphere of influence, along with an online component where your contacts can find lots of different types of information.

I like the HomeActions offering for a number of reasons:

1. HomeAction has the mindset!  HomeActions understands what you’re trying to accomplish to get repeat business.  They describe their service as “a client incubation and lead generation tool”.  They’re not trying to get by with just another newsletter.
2. HomeActions is reasonably priced to fit into many budgets.  As of this writing, the fee is $289/year.
3. HomeActions focuses on a wide range of home owner issues, including:
   1. Energy Conservation
   2. Home Safety
   3. Home Improvement
   4. New In The Home
   5. Repairs & Videos
   6. Telecom & Technology
   7. Steals & Deals
   8. Green Living Ideas
   9. Consumer Protection
   10. Condo/HOA Issues
   11. Home Business Options
   12. Insurance Corner
   13. Finance/Taxes
   14. Town Hall
   15. State Resources
   16. Federal Resources
4. HomeActions supports your social media strategy.  You can include links to your social media sites in the newsletter to extend awareness of places where you can be found.  And, each of their online articles sports a new “Share This” capability.  Users of the system can use a one-click approach to sharing interesting content, and you can, too.
5. HomeActions is easy to customize.  If you don’t have time to write a specific article for a newsletter, HomeActions has you covered.  If there is something specific you want to get the word out about, you can add your own article to the email newsletter.
6. HomeActions offers a good set of statistics.  You can track activity down to the level of an individual, tracking what is being opened, what is being clicked on, etc.
7. HomeActions helps manage your email list.  You can add people to the list individually, or you can import a mailing list in its entirety.  You can also use code provided to place a registration on your blog/website.

If you are looking for a way to get more repeat business, you might want to consider HomeActions as a flexible and reasonably priced tool.