A New Twist on the Real Estate Search Site

Posted on Jun 05 2008 | By Kathleen · Comments (3)

Believe it or not, there’s a new real estate search site on the Internet.   I do wonder how many more times I will end up writing that sentence.  It seems to me that there are enough home search sites on the Internet.  The fact that new sites are starting up on a regular basis shows how strong the demand is for real estate information on the Internet.

The latest entrant is RealSeekr.com, which hit the ‘Net in the middle of May.  This site is run by Grant Freer, the CEO.  Freer is also a real estate broker in Florida.  The site’s claim to fame is that it combines a social network with a real estate search site.

Like Roost.com, RealSeekr is getting listings from its broker partners.  Right now, they have about 1.6 million listings from brokers in 20 states, and they have plans to expand quickly.  Looking the site over, I noticed that there are currently 15 agent members.

The site offers blogging opportunities, but it looks to me like the blog is set up as a community blog so I didn’t see an opportunity to set up and rank your own blog posts like you can with an ActiveRain blog.  The site is in Beta right now, but this is how Greer describes the objectives they’re working toward:

“We focused on three important objectives with our initial release:

1. To present a comprehensive property database, with accurate and detailed listing data. Data includes enhanced content such as video tours, audio tours, additional photos, keywords, descriptions and more, with a lightning quick, easy to navigate search interface.
2. To drive traffic to our database of property listings, participating broker and listing agent sites, by optimizing all listings for search engines, for increased views which generates greater home buyer interest and greater results for home sellers and real estate professionals.
3. To provide an interactive community, social network and marketing destination for everyone to directly engage and communicate in real-time with one another using a variety of technologies, in a fun-filled, friendly, informative environment.”

RealSeekr bears watching.  Maybe the combination of social networking and real estate search will become the standard in the future.  If you haven’t established a lead-generating website for your business, sites like RealSeekr give you the opportunity to stay visible on the Internet.

Internet Marketing Poll Update

The latest results on the poll in the left column as of this date show the following:

  • 60% of respondents get very little or none of their business from the Internet
  • 30% of respondents get the majority or all of their business from the Internet
  •    9% of respondents get about half their business from the Internet

The numbers show that the majority of agents who have had a website for a year or more get very little of their business from their website.  The rounding algorithm seems to have misplaced 1% of the responses.

If you’ve had a website for a year or more and you fall into the “very little or none” category, perhaps today is the day you need to get serious about your Internet presence.  Do it now before the first page of all search results end up being populated by real estate search portals!

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3 Comments

2

I think an interesting follow up poll would be “If your website is 1+ years old, how much effort do you give toward marketing it?”.

I bet the saying of “theres no free lunch” definitely applies – and you’d probably see a similar distribution of results for those persons that are devoting effort (read: time, content &/or money) to their sites.

3

I think you’re right! I’ll update the poll. It will be interesting to see if the same numbers turn up in terms of how people work on their sites.

Thanks for the idea!

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