Sometimes it’s the simplest things we tend to overlook.  You know it’s important to take advantage of every opportunity you can to promote your business and reinforce your brand.

But, are you overlooking one of the easiest places to advertise?

I’m talking about your email signature!

Now you’re probably thinking “Oh, I know about email signatures!”  But, have you looked at yours lately?

Before You Leave Your Computer, Update Your Email Signature – Right Now!

I get lots of emails from real estate agents and brokers.  I’m always surprised at how many real estate professionals neglect to create an effective email signature.

What should be in your email signature?

1. Your Name – Hopefully the recipient knows your name, but you may not sign your emails with your full name.  Adding a name to your signature helps people who don’t know you well.
2. Your Email Address – Yes, it’s true that the sender can see that in your email header.  But, what if someone wants to save your email address?  It’s much easier to just copy it from your email signature.
3. Your Web Address(es) – You need to have a live link to any website that you want people to visit. 
4. Links to Social Media Sites – Include live links to your Facebook page, Twitter account, etc.   But don’t use “raw” links.  By that I mean the “http://” kind.  Make sure you link reasonable text or a small icon to get visitors to your social media sites.
5. Your Telephone Number(s) – At a minimum, you need to list the number where you are most easily found – that’s probably your cell phone.  But, if you have an office number or fax number that your email recipients might need to use, be sure to include them.
6. Your Logo – Take this opportunity to reinforce your brand!

There may be other thing you want to include, but don’t make your signature too cumbersome.

Based on that list, take a look at your email signature.  Is it current?  Have you created a new Facebook page recently?  Added a blog for your real estate business?  Make sure your email signature includes that information.

What??  You don’t use an email signature?   Take a few minutes and create one right now!