You may not want to look at any more reports.  Heaven knows, you’ve got enough resource material to wade through.  But, what if there were a report that would actually help you sell your services?

You probably know that there are lots of people moving into and out of your market area.  But, wouldn’t it be nice to know where they’re coming from and where they’re going?

How to Use Relocation Data

There are a number of ways that you can benefit from relocation information.  For example:

• Impress your listing clients – You can advertise specifically to people who would be more likely to relocate to your market area.  Impress your sellers by going the extra mile to expose their property to additional target markets.
• Expand your buyer marketing – Right now, your real estate marketing plan undoubtedly includes targeting potential buyers.  But, imagine how much more effective your marketing efforts would be if you could reach out to propsects in areas where you know there are people who will be likely to move into your target market area.
• Increase your referrals – If you know that a significant number of buyers are moving into your market area from specific counties, you can target your partnership marketing efforts to other professionals in those areas.

Now, you may be asking yourself this question:  I know I can find real estate professionals in other areas — but, how am I supposed to reach consumers in other counties in my state or other states?

You’d need a low-cost way to identify and reach out to consumers in those remote counties.  That’s where the tool that was recently discussed on this blog could come in very handy. 

You can address both sides of the equation. 

• You can identify areas to target using NAR’s free Relocation Report. 
• And, you can reach people in the areas identified in that report by using cost-effective real estate marketing emails!

Keep in mind that the relocation reports are current through 2006.  If there’s been a big upheaval in the key industries in your area that would signficantly impact relocation trends, two year old data may not be as valuable.  But, for many people, that data will work quite well.

Take a look at the tools available to you.  It may just help light a fire under your marketing efforts!