You may recall my rant at the end of January about real estate technology integration.

Since then, I’ve had a chance to attend a webinar about REALeSELLER.  And, I have to say, I was impressed. 

REALeSELLER TURNS OUTLOOK INTO A CONTACT MANAGER.  REALLY!

I’ve never used Outlook.  I just never liked how it was laid out.  Besides that, I never wanted to use a Microsoft product for something as critical as a contact manager.  Microsoft has never been known for its customer support focus!

But, what I discovered reviewing the REALeSELLER software is this:  You can use Outlook as a base for a full-featured contact and customer relationship management system without relying on support from Microsoft.  In fact, the REALeSELLER product doesn’t even look like Outlook, which I found comforting.

I think if you compare REALeSELLER to products like Top Producer, you’d be pleased with how competitive it is.  You can set up drip email campaigns, apply an action plan to a contact, create newsletters, and the list goes on.

CONSOLIDATE YOUR PROSPECT INFORMATION

The thing I really like is the fact that you can send contact information from any source to a specific email address, then easily add the contact information into the contact manager.

So, that means that if you have forms being completed on a website, or registrations on an IDX MLS search, the email notification you receive of that transaction ends up in your it-isn’t-really-Outlook contact manager and you can consolidate all your prospect information in one place.

REALeSELLER also has a product called Real Web Lead Manager that will completely automate the process for you.

And, because REALeSELLER partners with Microsoft, they know about all the new Outlook releases and have a new version ready long before you’d be upgrading your Microsoft Office software.

ADVANTAGES OF USING OUTLOOK

I hate to admit it, but I did see advantages in using Outlook as a platform for the contact manager.  For one thing, Outlook is almost a standard for email.  That means that integrating with other software is easier.  For example, Outlook data – and therefore REALeSELLER data – synchs easily with most PDAs.

I know that some people think that they need Internet access to their contact manager.  That’s not possible with a single version of REALeSELLER.  But, my question has always been, “If you’re using your contact manager online, what are you logging in with?  Your laptop??”  If that’s true, then never fear because you’ve got your contact manager right on your desktop.

A FREE TRIAL MAKES IT EASY TO EVALUATE REALeSELLER

Right now, you can get a free trial so that you can use the software for 2 weeks before you buy.  And, you’ll be glad to know that the pricing is a flat fee.  You don’t have to budget monthly payments to use REALeSELLER.

There’s also a RealTown special offer in place.  The software, with the RealTown discount comes to $299.

If you’re as frustrated as some of my clients when it comes to contact consolidation and management, you just might want to stop by REALeSELLER to check it out!