Archive for Content - Sites/Blogs

Who Else Wants To Help the Environment?

Posted on Feb 03 2009 | By Kathleen · Comments (0)

Green Real Estate MarketingI’m talking to more agents who are finding a niche in being “green”.  Even if that’s not your specific niche, here’s something to put on your website or blog that will help the environment, and improve the “stickiness” of your website.

THE COMMUTING EXPENSE CALCULATOR

Here’s another opportunity to have your visitors interact with your website, and learn something in the process.

I’m sure we’d all be amazed to learn how much it really costs to commute to work.  And as a real estate professional, you’re probably called on occasionally to help clients make a decision as to whether buying a more affordable house farther from their work is a good idea.

With this calculator displayed on your real estate website or blog, you can let your website visitors find out for themselves, and you just may end up using it from time to time, too!

Visit CostofCommuting.com to see a sample of the calculator and to find out how to obtain the code for your site.

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WRUD About Text Messaging?

Posted on Jan 06 2009 | By Kathleen · Comments (2)

If you can understand the title of this post, you must be using text messaging.  For everyone else, it means…

What Are You Doing About Text Messaging?

To be honest, I’ve never really understood why people love text messaging so much.  I always think: If you want to talk to someone, why don’t you just call?  And, if you’re in a meeting and texting your REALTOR® at the same time, you’re probably not paying much attention to either.

Real Estate Marketing with Text MessagingBesides that, I worry about the nation’s literacy.  If an entire generation grows up saying WRUD – will they be able to interact with other human beings?  Give a speech?  Win at a job interview?  But, this isn’t Whimsical Wednesday, so I must not digress.

Really, none of us can afford to ignore the fact that using text messaging is a very normal way for a lot of people to communicate.  So, if you’re not into the lingo or you don’t have the capability, you should probably look into it.

Support Text Messaging on Your Real Estate Website or Blog

Many agents have a “widget” (an object placed on a website using a small piece of code) on their sites that visitors can use to chat online or place a telephone call.  The next thing you might want to consider is a widget that lets visitors send you a text message.

Here are a few vendors you can evaluate, in no particular order:

The three links above will take you directly to a page where you can see what the widget looks like, and where you can generate the code needed to put it on your real estate website or blog.  The nice thing about these three services is that they are free.  Another good feature is that your cell phone number is not displayed on your site, but most REALTORS® I know use their cells almost exclusively, so the privacy issue isn’t a big one.

If you try one of the widgets, let me know how you like it!

CyberHomesPro Rises Again!

Posted on Dec 09 2008 | By Kathleen · Comments (2)

You may recall that I wrote a couple posts about CyberHomesPro in the past.  I was on RealTalk today and noticed that Reggie Nicolay from CyberHomes had resurrected one of my earlier posts on that forum to suggest that we take another look at the CyberHomesPro Smartframe.

Home Evaluation for Real Estate MarketingSo, I did.  I found that the changes that have been made make the SmartFrame a good way for you to provide home evaluation information and neighborhood data on your website and/or blog.  For an example, take a look at this test page.

I set up the test using “Atlanta” as the area of interest.  You can also narrow things down by setting up the SmartFrame for a specific zip code.

When you first reach the page, you’ll see quite a few homes in the Atlanta area.  If you want to test it out, try typing in the address:  356 King Rd NW, Atlanta, GA.  I’m  not sure that address even exists, but it will give you a chance to see how things work.

Once you type that address, and click Search, you will see some other homes on that street with descriptions.  Using that function, you can get an idea of prices in an area, even if your specific address is not in the database.  If you use one of the existing addresses that are shown, you’ll see a range for the estimated value.  I think that makes much more sense than those sites that claim to have a valid estimate. 

If you use that address and change the drop down to the left of the search box to Neighborhoods, you’ll find that CyberHomes has figured out the address is in the 30342 zip code, and it displays neighborhood information for that zip code.

There’s a lot of neighborhood information:

  • 12-month change in home values
  • median sales prices and volume
  • sales tax
  • cost of living index
  • recent and projected job growth
  • crime statistics
  • climate averages

And, I could go on – but you should really take a look at it yourself.

I set the frame up to scroll, although that is not the default.  I did that because some of the pages a visitor might end up on are longer than the norm, and without the scroll, they’d have no way to see all of the page.  But, the most commonly used pages can be seen without an interior scroll bar, so I don’t mind the scrolling issue too much.

You do need to set the width of the frame at 1000px or the page will be cut off.  For most sites with vertical navigation bars, that means you’ll need to eliminate the nav bar as I did on the test page.

I’ll update this post if I get an answer to the question I asked about what happens if someone creates an account on your SmartFrame.  I’m not sure how the information will be used at this point.  Update:  See the Comments on this post to see the answer to this question from Reggie at Cyberhomes!

But, given the fact that the last time I looked at the SmartFrame it was unusable for most people, I’m very glad to see that this version provides a great deal of information in a very usable form!

Free Real Estate Website or Blog Widgets

Posted on Oct 07 2008 | By Kathleen · Comments (0)

We’re always looking for content for real estate websites, and if it’s free, that’s even better!  There is some interesting free content at ClassifiedFlyerAds.com.

ClassifiedFlyerAds.com

As you may know, the main service provided by this site is – oddly enough – classified flyers that can be put together to advertise your real estate listings.  I don’t know anyone who is using that service, but if it works well, it’s a great idea if you want to advertise and syndicate your own listings.

And, the fees are reasonable, also.  You can visit their plan comparison page for more information.  The fee for maintaining 25 active ads at one time is $11.99 per month.  The monthly fee provides access to a number of capabilities:

  • 30 photos
  • Syndication to top directories and feeds
  • A profile page with information about you, contact information, etc.
  • Email – you can upload contacts and email a flyer to them
  • Tracking reports to monitor traffic stats
  • Many different templates and custom template creation
  • And, the list goes on.

Real Estate Website ContentCapabilities such as creating a video tour and assigning a domain name to the flyer carry an additional fee.

Free Widgets

Now, to the free part.   Once you have established an account, you can create a variety of useful website or blog widgetsThe widgets include:

  • Click to Call Widgets
  • Map Widgets to identify your listings on a Google Map
  • Local Area Widgets like the one to the right that give your visitors the ability to locate local information in your area.  I’m sure the widgets look much better in the flesh.
  • Listing Widgets that show all of your listings.
  • Email Signature Widgets that can be used in emails.
  • Loan Calculator Widgets

If anyone has any feedback about using ClassifiedFlyerAds.com, please leave a comment.  Otherwise, you might just want to check them out yourself!

Promote Your City’s “Walkability”

Posted on Sep 22 2008 | By Kathleen · Comments (0)

We all know that walking is good for us, but now you can promote your city’s walkability on your real estate website or blog.  And, if you market in an area that is laid out well for walking to various locations, you can give your visitors an idea of what’s in the area.

In fact, if you visit this page on WalkScore.com, you’ll be able to get the script you need to put a WalkScore map on your real estate website or blog.  Here’s an example from a Walker’s Paradise in Seattle, Washington.

It’s a pretty handy tool.  And, if you’re in a good area for walking, the map would be especially interesting to people who want to move to a new part of town, or those who are relocating.

There are links back to the WalkScore site, but the WalkScore folks have made the map even more attractive to add to your site because the links open in a new window – that means you won’t lose your visitors because it will be easy for them to find your site still open in one of their browser windows.

There are also instructions on the page referenced earlier for customizing the map.  But, if you’d rather not figure out how, the basic map you see above looks pretty good!

Enjoy!

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