<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BRER Real Estate Marketing Blog &#187; Real Estate Brands</title>
	<atom:link href="http://www.buildrealestateresults.com/blog/category/real-estate-brands/feed" rel="self" type="application/rss+xml" />
	<link>http://www.buildrealestateresults.com/blog</link>
	<description>by Kathleen Allardyce from BuildRealEstateResults.com</description>
	<lastBuildDate>Tue, 31 Jan 2012 19:04:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>I Don&#8217;t Really Know What a Real Estate Brand Is,But I Don&#8217;t Think I Need One</title>
		<link>http://www.buildrealestateresults.com/blog/i-dont-really-know-what-a-real-estate-brand-is-but-i-dont-think-i-need-one.html</link>
		<comments>http://www.buildrealestateresults.com/blog/i-dont-really-know-what-a-real-estate-brand-is-but-i-dont-think-i-need-one.html#comments</comments>
		<pubDate>Mon, 06 Dec 2010 18:54:17 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/?p=2818</guid>
		<description><![CDATA[I hear that sentence all the time.  &#8220;I don&#8217;t know what a brand is, but I don&#8217;t think I need one&#8221;.  I decided to take this opportunity to try to define the concept of branding to explain why you need a brand. In a way, it&#8217;s like explaining why we need air.  So, please hang in there [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/i-dont-really-know-what-a-real-estate-brand-is-but-i-dont-think-i-need-one.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insider Insight: 7 Unusual Offline Branding Techniques for Real Estate Websites</title>
		<link>http://www.buildrealestateresults.com/blog/insider-insight-7-unusual-offline-branding-techniques-for-real-estate-websites.html</link>
		<comments>http://www.buildrealestateresults.com/blog/insider-insight-7-unusual-offline-branding-techniques-for-real-estate-websites.html#comments</comments>
		<pubDate>Thu, 08 Jul 2010 11:49:58 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/?p=2398</guid>
		<description><![CDATA[ This guest post was written by Chicago Condos specialist, Mert Sahinoglu.   Here are some offline website branding techniques that every real estate professional can apply.  Some are very untraditional. Home/Office Roof Your Real Estate Office/Home-Office Roof should have your domain name on it. It is great branding for airborne traffic as well as Google/Bing [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/insider-insight-7-unusual-offline-branding-techniques-for-real-estate-websites.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Your Logo is NOT Your Brand</title>
		<link>http://www.buildrealestateresults.com/blog/your-logo-is-not-your-brand.html</link>
		<comments>http://www.buildrealestateresults.com/blog/your-logo-is-not-your-brand.html#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:34:24 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/?p=2351</guid>
		<description><![CDATA[  Based on some statistics I receive, I&#8217;ve noticed that an article I wrote about branding is the most often copied page on our main website.  The message of that article was this: Your Logo is NOT Your Real Estate Brand! That may cause you to say Hmmm.  But, here&#8217;s what I mean. Your logo represents [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/your-logo-is-not-your-brand.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From the Web:  What do You Think of this Video Blog?</title>
		<link>http://www.buildrealestateresults.com/blog/from-the-web-what-do-you-think-of-this-video-blog.html</link>
		<comments>http://www.buildrealestateresults.com/blog/from-the-web-what-do-you-think-of-this-video-blog.html#comments</comments>
		<pubDate>Tue, 18 May 2010 17:28:02 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Content - Sites/Blogs]]></category>
		<category><![CDATA[Real Estate Blogs]]></category>
		<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Website Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/?p=2230</guid>
		<description><![CDATA[  I was on ActiveRain recently and saw Tim Maitski displayed as a featured member.  He was billed as the &#8220;Video Agent Guy&#8221;, and I wondered what that meant.  So, I visited his ActiveRain profile.   Tim is branding himself as the Video Agent Guy for several reasons. For one thing, he has a website called [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/from-the-web-what-do-you-think-of-this-video-blog.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Help Me Help You</title>
		<link>http://www.buildrealestateresults.com/blog/help-me-help-you.html</link>
		<comments>http://www.buildrealestateresults.com/blog/help-me-help-you.html#comments</comments>
		<pubDate>Wed, 07 Oct 2009 00:45:12 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Content - Sites/Blogs]]></category>
		<category><![CDATA[Real Estate Blogs]]></category>
		<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>
		<category><![CDATA[Real Estate Website Tips]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/?p=1611</guid>
		<description><![CDATA[  In an effort to make this blog as relevant to your needs as possible, I&#8217;d like to know what&#8217;s on your mind. In the right column, you&#8217;ll see this image: And, below that, there&#8217;s a link to ask a question or suggest a topic for a future blog post.  You can choose to have [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/help-me-help-you.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s On Your About Page?</title>
		<link>http://www.buildrealestateresults.com/blog/whats-on-your-about-page.html</link>
		<comments>http://www.buildrealestateresults.com/blog/whats-on-your-about-page.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 11:04:05 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>
		<category><![CDATA[Real Estate Website Tips]]></category>
		<category><![CDATA[Real Estate Web Site Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/whats-on-your-about-page.html</guid>
		<description><![CDATA[Are You Lost in the Crowd? Have you taken a look at your About page on your website lately?  What about your introduction on your marketing material?  When you read about yourself as you are presented to the world, does it sound familiar?  Does it sound like every other agent&#8217;s description of themselves, with only the [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/whats-on-your-about-page.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Improve Your Value Proposition with One-Stop Shopping</title>
		<link>http://www.buildrealestateresults.com/blog/improve-your-value-proposition-with-one-stop-shopping.html</link>
		<comments>http://www.buildrealestateresults.com/blog/improve-your-value-proposition-with-one-stop-shopping.html#comments</comments>
		<pubDate>Tue, 25 Sep 2007 13:12:21 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/improve-your-value-proposition-with-one-stop-shopping.html</guid>
		<description><![CDATA[According to Rismedia, and as reported in REALTOR® Magazine Online, buyers and sellers are demanding more service from the real estate professionals they choose to work with. As your clients get busier, they want assistance in each stage of the real estate transaction, including finding the right mortgage, title insurance, appraisers, and so forth.  You, [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/improve-your-value-proposition-with-one-stop-shopping.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Broker and Agent Brands Coexist</title>
		<link>http://www.buildrealestateresults.com/blog/how-broker-and-agent-brands-coexist.html</link>
		<comments>http://www.buildrealestateresults.com/blog/how-broker-and-agent-brands-coexist.html#comments</comments>
		<pubDate>Sat, 09 Jun 2007 19:16:06 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.buildrealestateresults.com/blog/how-broker-and-agent-brands-coexist.html</guid>
		<description><![CDATA[If I develop a brand and logo for my real estate consulting business, how will that brand coexist with my broker&#8217;s brand? That&#8217;s a question I hear quite often.  The answer is that broker and agent brands work very effectively together. First, you need to keep reminding yourself that you are an independent business owner.  You [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/how-broker-and-agent-brands-coexist.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Estate Brands:  What&#8217;s in a Name?</title>
		<link>http://www.buildrealestateresults.com/blog/real-estate-brands-whats-in-a-name.html</link>
		<comments>http://www.buildrealestateresults.com/blog/real-estate-brands-whats-in-a-name.html#comments</comments>
		<pubDate>Fri, 19 Jan 2007 04:50:54 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>

		<guid isPermaLink="false">http://buildrealestateresults.com/blog/?p=90</guid>
		<description><![CDATA[Do you need a catchy name to represent your brand?  Should you use your name?  Should you use something that sounds like a real estate company?  These are all common questions about creating a real estate brand.  The answer?  It depends. The most important thing to keep in mind is where you need to start [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/real-estate-brands-whats-in-a-name.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Real Estate Marketing &#8211; Sell Your Services, Not Yourself!</title>
		<link>http://www.buildrealestateresults.com/blog/real-estate-marketing-sell-your-services-not-yourself.html</link>
		<comments>http://www.buildrealestateresults.com/blog/real-estate-marketing-sell-your-services-not-yourself.html#comments</comments>
		<pubDate>Wed, 25 Oct 2006 14:42:48 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Content - Sites/Blogs]]></category>
		<category><![CDATA[Real Estate Brands]]></category>
		<category><![CDATA[Real Estate Marketing Tips]]></category>
		<category><![CDATA[Real Estate Website Tips]]></category>

		<guid isPermaLink="false">http://buildrealestateresults.com/blog/?p=75</guid>
		<description><![CDATA[Your marketing needs to focus on your prospect, their concerns, and how you will help them address those concerns.  This focus needs to carry through how you talk to prospects, your marketing materials, and especially your real estate website.  But, in the real estate industry, it&#8217;s easy to fall into a couple of marketing traps. The first trap is [...]]]></description>
		<wfw:commentRss>http://www.buildrealestateresults.com/blog/real-estate-marketing-sell-your-services-not-yourself.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

