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I was just introduced to a free service offered by US Inspect.  It’s definitely worth taking a look.  They have Print Content that you can use as a flyer or online content and Video Content.

The third offering is Web Content.  You may find some of the web pages interesting, but that does take people off of your website.  The widgets that are offered as Web Content can be used to good advantage.  You’ll see an example of one below.  The links in the widget open in new windows, so you can safely assume that your visitors can easily return to your website.

I looked at several of the offerings on the US Inspect website, and I found the information to be current, interesting and well-presented.  Of course, US Inspect also gets links back to their website.  But, that only makes sense since the content is free.

 Give it a try – let me know what you think!
U.S. Inspect Home Inspections

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You want your website to be sticky, right?  You know what sticky is – it means that the tools and information you have on your website is so good that visitors are encouraged to stay on the site once they land there, and they’re encouraged to return.  Hopefully often!

I’ve talked to a lot of clients who have told the same story.  At least one of their clients mentioned that they’d been visiting the agent’s website for months before making contact.

That type of thing only happens if you give visitors reasons to come back to your website.  And, using maps could just be one of those ways.  How could you use a map?  Here are two ways to consider.

Map Your Military Town

If you live in a military town, you know that there are lots of military folks who are transferring in and out.  For those who are coming to your town, it’s a pretty safe bet that they don’t know much, if anything, about the area.  Here’s an example of a map used in San Antonio.  There are more than a few locations where a soldier could be stationed in San Antonio.  This map is a big help for soldiers who are going to do a military relocation to San Antonio.

The map identifies where the military locations are in the area.  It also shows the medical facilities where many of the military transferees work.  Using that map, a soldier can familiarize themselves with how the town is laid out, they can visit the websites for the various locations, and if they are considering a particular home for sale, they can get directions and gauge commute time.

For Lesser Known Locations

If you live in an area that doesn’t have a big city close by, visitors to your website won’t know how the location of towns relate to one another.  But, with an interactive map, people looking for Marianna FL or Chipley FL Real Estate, for example, will find their way easily on this website.

For Niche Markets

If you are marketing to luxury buyers, you might want to provide a map that shows where the luxury neighborhoods are.  You could also help visitors figure out where the neighborhoods are in relation to local attractions – like the symphony or the best country clubs.

Actually, regardless of your niche, there is probably some type of an interactive map that would be applicable.   If you’re near a lake that is a big draw, for example, your visitors could determine what area they might want to consider to be close enough to work and to lake activities.  I think you get the idea.

There are many alternatives for providing maps.  We can custom-design maps for you, and they’d be very pretty.  But, as far as usefulness and stickiness, I don’t think you can beat an interactive map.

What has been your experience?

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