One of the most important things you can do when you set up a real estate website is choose the best keyword phrases to use when you optimize the site.

Many people think that the best keywords are the ones that get the most searches.  But, using the most popular keywords may not be the best strategy!

The most popular keywords are also the most competitive.  Consider that you will be competing against millions of other sites, many of which have been building search engine rankings over a very long timeframe.  You have to decide whether starting with a less competitive keyword will bring faster results.

The goal for a real estate website is to generate leads.  If you can start generating leads by optimizing for a less competitive keyword, you’re setting your site up to pay for itself faster.  For a new website with a new domain name, it may be more effective to optimize the home page for the less competitive keyword, and optimize an internal page for the most competitive. 

As your site ages and your SEO efforts start to pay off,  your internal page will quietly build strength, while the home page rank is generating visitors.