What Do People Do with Business Cards?

What do you do when someone hands you a business card?  Do you take a moment to read everything on the card?  I’ll bet you don’t, because you’re probably  talking to the person who handed it to you, and there’s no time to study it.

Do you read it over later?  I’ll bet you don’t - you might grab the name, email address and phone number from someone’s business card if you want to put it in your contact database, but other than that, I’ll wager you never look at it again.

What do you think someone does with your business card when you hand it to them?  Probably the same thing.  But, since you’re the one who’s offering real estate consulting services, unless that person is interested in buying or selling a home, I’m not sure they’d really pay too much attention to it.

How to Get More Mileage out of Your Business Cards

If you’re like most real estate professionals, you have your web address on your business card.  But, if you agree with the first part of this post, it’s fairly obvious that the person who receives your card won’t know about your website unless you invite them to visit when you hand them your card.

And, this is where having irrestible offers on your website comes in really handy.  When you hand someone your card, you could say something like:

“You’ll find my web address on the card.  You might be interested in visiting the site - you’ll find updates on what’s happening with real estate values in our area, you can search the homes for sale to see  what homes are going for in your neighborhood, and….  “

If you invite the people you meet to visit you online and give them a good reason to do that, your website just might end up in their favorites, or the person may end up giving your website address to a friend who is looking to buy or sell.

Eating Out Tonight?

Here’s another unique use for your business card that was posted on Active Rain by George Tallabas who markets Boise ID real estate.  Based on the 92 comments the post has received over the past week or so, it looks like a pretty good tip.

I won’t steal George’s thunder - but check it out.  You might find just one more way to use your business cards to do more business!