Squidoo – it’s a weird name for an online community consisting of highly diverse quality content and links.  You may think of it as similar to Wikipedia.  It’s free, it provides a similar level of search engine exposure, and quality pages can rise in the search engines rapidly.  Creating pages on Squidoo can be an excellent way to increase your Internet presence and give a boost to the search engine visibility of your real estate website.  But, there are also major differences.

• Squidoo pages are called lenses – indicating a focus on a particular topic
• Individuals can easily create one or hundreds of lenses
• A lens generates revenue based on the Google ads displayed on each page – that revenue can be donated to charity or go to the “lensmaster”
• A lens can also generate revenue if products are sold on the lens

You really can’t appreciate the site unless you visit it.  And, the statistics as of early June, 2007 indicate that 9,000,000 visitors are visiting the site each month.

The site is the brain-child of the marketing/business guru, Seth Godin.  You may be most familiar with him as the author of The Guerilla Marketing Handbook, The Big Red Fez: How to Make Any Web Site Better, or one of his other books.  Besides his participation on Squidoo, Seth has a blog called, appropriately, Seth Godin’s Blog.

Participating on Squidoo is pretty easy.  For some of the content you’ll want to add to a lens page, you will need to know some simple html commands, such as how to bold text and add links.  But, other than that, no programming knowledge is required!

Check out our first Squidoo lens on Real Estate Website Strategies.

While you’re there, please rate the lens by clicking on the stars at the top left of the screen, and leave any comments or ideas here, or on the comment section at the bottom of the lens!

And, if you want to give it a try, create your own page right now!

For more information on starting your own lens, check out our blog post that contains a  short list of places to get assistance, and an explanation of how to bold text and add links in the Squidoo Text modules.

And, check out the Five Steps to Create a Squidoo Lens.