One thing I preach is the concept of web-centric real estate marketing.  But, you probably already know that.  What that means is that you use your real estate website as the hub for your marketing efforts.

If you send a postcard, encourage the recipient to visit your website for a specific reason.  If you have a Facebook fan page, encourage the recipient to visit your website for a specific reason.   And, the list goes on.  But, how to use your website as a hub isn’t the main point of this post.

Do You Use Compelling Propositions?

A compelling proposition is the “specific reason” noted in the paragraph above.  You need to give prospects a reason to visit your website.  Just putting a web address on a postcard isn’t enough motivation.  People just aren’t that curious. 

But if there is something on your website that a prospect really wants. . .  something that would compel them to visit your website. . . something that would make them look like the guy in the photo above. . . you’re in business!

What Does Your Market Consider to be Compelling?

That is always the big, BIG question.  And, the reason why more agents don’t use compelling propositions is because putting one together requires WORK.

But, if you’re among the multitude of real estate professionals who constantly lament that you have traffic on your website but no leads, you should be getting to the point where you’ll admit that the work is worth it.

Here’s what the work consists of:

1. Identifying a unique, valuable and attention-grabbing offer.
2. Creating the offer.
3. Promoting the offer.

Stay tuned for posts addressing those three topics.  In the meantime, if you have a compelling offer on your website, if you’ve tried but failed to create a compelling offer, etc. leave a comment.  Tell me about the offer you use that works, or tell me how/why you got stuck putting one together!

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