Does a Real Estate Consulting Model Imply Discount?

Posted on Aug 18 2008 | By · Comments Comments Off

The Answer Is: No.

Real Estate ConsultingJust because you are establishing a consulting business model, you’re not necessarily reducing your fees.  You are letting your clients have choices about the level of support you provide.  And, I think it would be important to make that distinction clear to your clients.

As Jack Harper said in the Real Town Real Estate Consulting Group, “we have a pricing schedule that sets hourly and bundled prices such that when the client decides to add a majority of them all up it would total just below full-rate traditional commissions. The reason is that they are paying up front. Since the risk to our income is reduced, we can afford to lower the fees.”

Have you ever thought about all the things that have to be done when you’re acting as a listing agent?  If not, take a look at this list compiled by the Orlando Regional REALTOR® AssociationThere are 180 tasks.  Not all of them need to be done for every transaction, and depending on the situation, some of the tasks may take a few minutes or a few days.

Now, as you look over that list, think about the potential for breaking the tasks up into “bundles”.  Can you see the possibilities?

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