I was talking to an agent the other day about improving his Internet presence.  His opinion was that thinking you can use the Internet to do real estate marketing is a pipe dream.  And, I can understand why he’d think that. Take the Poll in the left column of this blog, for example.  If you haven’t participated in our Internet Poll in the left-hand column, now would be a good time to do it!

So far, there are 28 responses, and we need more to make the results meaningful.  But, of the 28 responses

• 65% (20 votes) get Little or No business from their real estate web site
• 35% (8 votes) get One-Half, The Majority or Almost All of their business from their real estate website

Even with such a small sample, there are a number of ways to interpret the results.  Some people, like the agent I spoke with, look at the results and decide that turning a real estate website into a lead-generating tool is just too difficult for the normal person.  It might seem like the people who are getting business from their website are either Internet gurus or just awfully lucky.  But, that’s not really true.

You CAN Go From Rags to Internet!

The only difference between the people who are getting business from their website and those who spend their days knocking on doors is this: the ones making money from their website have

• a professional-looking design
• interesting tools and information for visitors
• an effective SEO strategy

Our strategic partner, Mike Parker, wrote an article for Broker Agent News relating the experience of one broker who almost closed up shop until she learned how to make the Internet work for her.

You don’t need to be an Internet guru to accomplish that.  And, if you want people to help you so that you can continue to focus on your business, that’s pretty easy to accomplish, too.  We assist real estate brokers and agents to create lead-generating real estate websites, addressing design, content and SEO. 

Our strategic partnership with Blackwater/Compass for SEO means that we can provide our clients with a seamless process from the initial design phase through to the site ranking in the search engines.

Don’t assume Internet success is out of reach – just go for it!