From time to time I run across another useful Google tool that I didn’t know existed.  This time I saw a new tool in an Active Rain post by Rita Burke who markets Denver Luxury Homes.

Take a few minutes to read that post.  Rita did a bang up job with illustrations on how to find and use the Wonder Wheel.

What does the Wonder Wheel do, you ask?  It provides a visual “wheel” diagram showing search phrases that Google recognizes as related to a search you’ve just performed.

It could be very  handy in identifying those “long tail” search phrases that you’d like to encourage the search engines to rank your site for.  Once identified, you can use those phrases for optimizing blog posts, secondary pages on your website, and a host of other things!