Examples of Hyper-Local Real Estate Blog Success

There’s a great post on Active Rain written by Donna Harris from Austin Texas.  Donna does a great job of illustrating how her blogs are ranking well for long-tail search terms.  As you may know, long-tail search terms are those search phrases that are related to your website’s main search terms, but are not as popular.

For example, in Austin, the main real estate related search phrase is probably something like “Austin homes for sale”.  But, Donna is having success by focusing her blog posts on less popular search phrases that relate to communities or area names around the Austin area.

Make Your Post Titles Count!

It’s worth a trip to Donna’s blog to read her post for another reason.  Her post includes links to several of her blog posts that contributed to her great ranks on long tail keyword phrases.  Take a good look at how her post titles are written.

For example, one title is “Real Estate Hill Country Austin TX Homes Are Selling!”  I know that many real estate bloggers might have written a title like “Local Homes Are Selling!”.   That title might attract readers, but you’ll be hard-pressed to get readers to find that post!  Using keyword phrases in post titles has a big impact on the ability of the post to rank. 

It’s always a challenge to write titles that attract both search engines and readers.  Another way to write the title could be “Hill Country Real Estate: Austin TX Homes are Selling!”   As Donna mentioned in her post, her new approach may seem a bit more “robotic”.  But, given the progress she’s made so far, I’m sure she’ll continue to find ways to satisfy both her readers and the search engines!