This guest post was written by Larry Easto who is a
best-selling business writer, and publisher of Real Estate Marketing Link

Over the past year or so, we have been exposed to what seems like an endless barrage of bad economic news. There has been no end of the reports of failures, whether on the individual and personal level or on the global, international level.  As a result, it seems that failure is the norm and not the exception.

Now that Spring is here, with its sense of renewal and hope, the time is right to step back from all the bad economic news that we continue to hear, take a deep breath and refocus on success!

To assist in this process, I offer two observations—one a big picture overview, the other specific to real estate marketing.

Refocus on Success: The Big Picture

From the perspective of the big picture, there is no single factor that will help me or you achieve success. There are many success factors, ranging from maintaining a healthy attitude to creating a Zen-like work environment.

If there is a single key to success, it is to identify which factors will help you achieve the results you desire—and then consistently apply these factors. Historically, that has been the secret to success, regardless of economic or market condition.  

Refocus on Success in Real Estate

From the perspective of real estate marketing, it seems that the more things change, the more they stay the same.  About 2½ years ago, I surveyed the marketing practices of high producing real estate agents in the Greater Toronto Area, here in Canada. On completion of the survey, I wrote a report entitled How Agents Succeed In Real Estate.

This 74-page report identified the marketing strategies that generated the most clients as:

1. Referrals
2. Open houses
3. Networking/participating in organized groups or associations
4. Advertising

Since I wrote that report, we have experienced unprecedented changes in national economic circumstances as well as local real estate markets. During that time we have also seen the explosive growth of social media with its expanded networking capability.  Give the breadth and depth of the changes over the past 2½ years, it would be reasonable to believe that my report was no longer relevant.

However, my own Twitter-based research indicates that the survey findings are just as relevant today as they were when I wrote the report.  Agents’ Twitter updates confirm that they continue to apply the 4 same strategies to generate new clients—regardless of where they are and the markets they serve.
 
And what’s more interesting is that when I recently posted a reference to my report on Twitter, 2 agents retweeted my reference (that means sent my reference to their followers). They even used some of their 140 characters allowed on Twitter to add their own comments: “good article” and “some good info”.   Get more information on how agents succeed in real estate. 

Regardless of the ongoing litany of bad economic news, it remains possible to succeed in life and in real estate marketing.  All that is needed is to shift our focus from doom and gloom scenarios to concentrating on taking those actions that will help us achieve our desired results. 

Follow Larry on Twitter: http://twitter.com/Larry_Easto