Sticky Websites

In Internet jargon, a “sticky” website is one that succeeds in getting visitors to:

1. stay on the site for an extended period of time to explore multiple pages
2. return to the site to review valuable or updated information.

In the real estate industry, it’s very important to develop a sticky website so that it acts as an effective lead incubator.   See Targeting Real Estate Website Embryos.

Quick Tip:  Add a MeetUps RSS Feed

I learned about the site called MeetUps from a client.  TIME magazine included the site in its list of 50 Coolest Websites.  The site provides an online forum for getting people together (in person!), who live near one another and who share common interests.

You can add an RSS feed for the meetups in and around your target markets, and give your visitors another reason to stay on and return to your site.  Here’s what one of the RSS feeds might look like on your website.

You’ll notice that the short intro includes a targeted keyword phrase.  And, on your own site, you’d make sure that the page title and meta tags were set up effectively, of course.  It was also made clear that the feed would be updated regularly, and visitors were encouraged to check back.

Here’s How It’s Done

1. Go to the Cities page of the MeetUp website.
2. Click on one of the listed cities if that is your target market  -OR-  Enter a Zip Code in the box if you’re targeting a smaller city and click the red GO button
3. Once on the city page, click on the tab under the city name called This week
4. Use the drop down menu to adjust the mile radius if desired
5. Scroll to the bottom of the page where you’ll see RSS feed links – Right click on the link called RSS and select the Copy Shortcut option
6. Paste the link (the shortcut you copied) into the RSS facility on your website

And, you’re done!

Another interesting thing to note about MeetUps is that there is a category called Real Estate Buying and Investing.  It has 31,564 Members in 590 Meetup Groups, and 8,079 waiting for a Meetup Group.

You might want to check for a group in that category in your target market, or start one yourself!