Most real estate agents are always on the lookout for new ways to differentiate themselves in their marketplace, and to generate more leads.

Home buyers and are very interested in saving money on household items – especially since they are in the process of moving. 

If both the statements above are true, you owe it to yourself to look into how Sears can help you help your clients – and look like a hero in the process!

Sears has a Realty Home Advantage program that allows real estate professionals to offer a 5-10% discount to their contacts.  It’s easy and free for you!

As I understand it, here’s how it works:

• You call 800-359-2000 and ask to speak to the Commercial representative for your area.  The representative will call you back.
• You set up a non-billing Commercial Account with Sears.  You don’t use the account for purchases, just for administering this program.
• You’ll receive a Commercial Account Number.
• You can offer your clients Commercial discounts on their purchases at Sears.  That equates to 10% off on regular retail purchases, and 5% off on sale merchandise.
• Your contacts use your Commercial Account number when they make purchases, and they receive the appropriate discount.

I really like this program.  There are no cards, you don’t have to purchase a gift card at a discount – you  just offer a discount to your contacts.  It seems easy to me.

Sears will provide you with all kinds of marketing materials customized with your name and logo, and displaying your Commercial Account Number.

Are the possibilities popping into your head?

What about a compelling proposition for your website?  You offer the discount in return for information that will help you to start establishing a relationship with your web visitors.

You can use this program as a closing gift, or as a reason to contact folks you haven’t been in touch with lately.  You can incorporate this into your drip email campaigns - find local sales at Sears, and identify what your contacts would pay for the same merchandise – just because they’re YOUR contacts!

Has anyone tried this program?  If you have or you do, let us know how it works for you!