If there’s anything most of us hate, it’s waiting. If you’re anything like me, you go to the grocery at non-peak hours; you plan things so that you’re never stuck going to the bank on Friday afternoon because you’re out of cash.
But, when it comes to real estate marketing, the waiting game is just part of the process. You may find it annoying, but you can plan for it and use it to your advantage.
You might remember reading a post on this blog about Tigerlead, a real estate marketing tool. Recently, I spoke to my client who is using Tigerlead. He started using their services last year.
In March of this year, he had six closings in one week. He paid for the year’s Tigerlead fees in May. He is adding to his team. He had a good year last year, but this year is even better. He is using Tigerlead to win the real estate marketing waiting game. Do you need to use Tigerlead to win the waiting game? The answer is no. But, you do need to have a strategy.
3 Tips for Winning the Real Estate Marketing Waiting Game
1. Understand the Game - The fact is that only a very small percentage of the people you meet, or who land on your website, are ready to buy or sell a home. That holds true even for people who are doing real estate research on the Internet. They may be just dreaming about their next home, even though they don’t plan to move in the forseeable future.
If they do plan a move, they’re probably going to spend weeks, if not months tripping around the Internet before they are ever serious enough to want to talk to a professional. You have to wait for them to be ready – you can’t just focus on finding those who are ready right now.
Keeping that reality in mind, you can implement strategies to deal with it.
2. Provide Value- Tigerlead works for my client because it provides value to people who are on the Internet. It’s a tool that buyers and sellers find so useful that they use it over long periods of time. And, when they’re ready to talk to a professional, they call my client. So, the first question to answer is: “What can I do to provide ongoing value to the people I come in contact with?”
3. Stay Top of Mind – There are a lot of ways to stay in front of people without driving them nuts. Maybe this is the time when starting that blogis something you really needto do. Should your blog be all about buying and selling?
If you want to stay relevant to a larger number of people, you’ll need to blog on a number of topics: the local real estate market, great homes that are on the market (especially if they’re your listings), home maintenance tips, mortgage information, local happenings, etc.
Anyone have a great idea for winning the waiting game?
