Slow Markets Make for Nervous Buyers and Sellers

Slow markets make everyone nervous.  Sellers are afraid their homes won’t sell, or go slightly batty trying to hold out for an unrealistic price.  Buyers are afraid their new home will depreciate the minute they sign the closing papers, and at times they have so many choices, they often take forever to make a decision.

What can you do to help counteract these problems?  Give your clients facts they can use to set realistic expectations and to make decisions with confidence!  For example, what if you could easily do the following types of things:

• Help your buyers choose neighborhoods by showing them which neighborhoods have a history of increasing appreciation, or those where prices have bottomed-out and are starting to rebound.
• Help your sellers stick with a marketing plan based on a clear  understanding of typical days-on-market and price trends in their neighborhood.

You may be thinking:  “Sure, that would be great if I had all day to compile statistics and make pretty charts!!”

Altos Research to the Rescue!

Luckily, you don’t have to buy an eyeshade and sleeve protectors.  Altos Research is doing the work for you:

“Altos Research has developed a unique technology platform that gathers real estate data, analyzes it in real time and creates analytical reports for local markets. The patent-pending system gives you a snapshot of important trends in today’s market: prices, supply and demand, and insight into where the market is heading.”

The market information Altos Research provides is updated weekly.  You can’t get more current than that.  If there’s a change in your marketplace, you’ll be the first to know about it and respond to it, leaving your competitors in the dust.

And, with the power of the market information behind you, you’ll make a big impression on your prospects, before they’ve even met you!

You can get an overview of the type of market information that is available by reviewing the Altos website page geared for consumers.  Then, check out the information for REALTORS®.  You’ll have access to information:

• For Your Website:  Charts that can be easily added to your website with no coding knowledge required.  These charts are “live”, meaning that they update every Monday right on your website.
• For Your Clients:  Multi-page reports are available in PDF format so that you can e-mail them, or print out hardcopies to distribute.  The reports are branded with your photo and/or logo and contact information, and they include analysis notes in addition to the chart data.

Pricing for access to the market statistics vary depending on the coverage area.   As of this date, pricing ranges from $19/month to $150/month and up.  The service is not available nationwide – yet.  Areas are being added regularly, so even if you don’t see your market listed in the coverage areas, be sure to call to verify availability.

4 Great Reasons to Become a More Knowledgeable Market Expert!

• Increasing the stickiness of your website.  What better way to motivate people to return to your site than displaying valuable information that updates weekly?
• Improving your competitive edge.  Offering this type of in-depth market information will quickly peg you a step above your competitors.
• Strengthening your negotiating position.  Whether you’re working with buyers or sellers, you’ll have solid information to backup your negotiating  position.  In fact, you might just leave your counterpart in the transaction with their mouth hanging open.
• Offering better service to your clients.  To me, this information isn’t just unique website content or a great marketing tool.  I think you’ll see your market area in a completely different light, and you’ll be able to give your clients more valuable advice than ever before!