This guest post was written by Kevin Kaiser of Military Homes Realty,
connecting military home buyers and sellers.
Why You Need to Distribute Your Listings On Niche Sites
All real estate agents want people to see their listings. The more views you can get, the easier chance there is that they get sold. But still there are real estate agents who don’t worry about putting their listing on other sites.
What I can’t figure out is why? Is it to protect them from being taken by someone else? Seems a little ridiculous, doesn’t it?
The marketing and social media point of view is simple and straightforward:
- Get your listings to as large an audience as possible, while staying specific enough to your niche.
Looking to tap into markets for condos or foreclosure purchases? How about rentals or military homebuyers?
You don’t want to waste a lot of time or money spreading your listing to sites that have little chance of leading to conversions. But landing a few key niche realty sites could really increase the number of times your properties are viewed.
If you are in a hot region for military homebuyers, hunt down some military sites and put your listings on those.
Do you work with rentals a lot? Try listing your property with Rent.com or find a local site such as RentList.net in Atlanta. What about condos? There are some great sites out there for these as well. The key is to find local sites since people search local terms a lot more often than perceived from the outside.
Putting your listings on the MLS is a big plus as well since tons of different websites syndicate these listings, helping you get in front of a large national audience. After that, the key is to supplement an MLS listing by listing on targeted niche websites that will get your properties in front highly targeted buyers.
Paying $30 to get the listing on that San Diego homes for sale website will turn out to be a good investment!
