This guest post was written by Chicago Lofts specialist, Mert Sahinoglu.
Real Estate professionals spend many hours on many different wireless connections. Here are three branding opportunities for both private and public internet connections.
Wireless Home/Office Internet Connections
For your office create two connections:
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Secure password protected for office use only.
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Wireless hotspot public access.
Add a signal reinforcement device to make sure that the signal can be received well outside your office. Name both channels with your website domain name(s) (especially the public one). Branding your wireless hotspot is a great goodwill gesture that will remind them of your brand every time they turn on their computer.
Bluetooth Phones
Agents who use Bluetooth phones should name their Bluetooth profiles as their domain names. Especially in crowded public locations; people who have similar Bluetooth connections scan for other Bluetooth profiles frequently.
Public Computer Connections
If you ever visit an Internet café, a university or a library public computer; turn the default home page of all browsers on the computer to your website. There is nothing like free advertising for your real estate site in a public Internet access area.






2 Comments
July 13th, 2010 at 12:16 pm
Good ideas, especially the second one, using my Bluetooth connection like this hasn’t occurred to me before. I’m changing my profile name right now!
July 13th, 2010 at 2:25 pm
Jay – Thanks for the comment, and I’m glad you found a helpful new idea!