I can’t tell you how many real estate websites and blogs I click away from because they are hard to read.
If you want visitors to stay on your site or blog and want to keep them coming back, here are five very simple tips.
Five Tips for Making Your Real Estate Internet Sites Easy to Read
- Don’t use tiny print. Use a font size of at least 11. Many people have difficulty reading small print including the huge number of Baby Boomers who are looking at retirement. Many of these people are looking for places to retire to and will do a lot of searching for real estate online.
- Don’t use a color for your text that is anywhere close to the background color. At times I see small darkish grey text on a lighter grey background and nothing drives me away from a website faster than that.
- Break up long paragraphs. Long, drawn out paragraphs are intimidating. And they make it difficult for readers to quickly scan and find information they are looking for. Just as in advertising, having a lot of white space helps make reading easier. You can also number lists to make them easy to read.
- Break up long sentences into shorter ones. And don’t hesitate to start sentences with and or but. I know this isn’t grammatically correct, but it is how people speak. If what people read is more like listening to a conversation, it helps them understand and retain what they read.
- Use bold text for anything really important so it stands out. This will help draw a visitor’s attention to key areas on a web page. Having said that, don’t overdo it. Too much can just clutter a webpage of blog post.
Now that you have read this, I suggest that you go to your website or blog and see what you can do to make them easier to read.
This post is by guest blogger Sam Chapman.
Sam specializes in Lake Travis waterfront homes.
