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If you’ve visited our Real Estate Marketing Tools section on our main website, you’ve seen information about a great Real Estate Contact Manager.

The contact manager is IXACT, and not only is it a great tool for real estate professionals, it’s used by people who aren’t directly in the real estate industry.  And, I’m one of those people.  I use IXACT because it is ridiculously simple to use, yet it has all the features of contact managers that take days and weeks to figure out.  Now, IXACT has gotten even more valuable!

The Real Estate Database Challenge

Most of the time, if you’re a real estate professional, you have several places where leads are maintained in different databases.  If you want to convert leads to clients or customers, you need to have a central repository for all your contacts.  If you do master that first challenge, the second challenge is to find a way to send mass emails to contact all or a group of the leads and clients in your database.

Very often, people will turn to services such as Constant Contact to send those emails.  And, of course, that means that you create and update another separate database.

Why use a service?  Because in order to do effective email marketing you need a reporting capability.  You need to know how many emails were successfully delivered,  how many were opened (and who opened them), the click-through rate and bounce rate, etc.

The Real Estate Database Reduction Opportunity

I am not aware of any contact manager that offers a reporting capability.  But IXACT does now.

That means that you can put all of your leads, regardless of the source, into your IXACT database.  You can do all of the things you normally do with a contact manager:

• keep track of personal details for the contacts
• set up reminders for things you need to do
• track interaction with contacts
• set up activity plans
• track buying preferences
• track homes showed to buyers
• add contacts from your website directly to your IXACT database using IXACT’s Website Lead Capture forms you embed directly into your website pages
• and the list goes on

In addition, you can also send mass emails just like a regular email marketing service does.

It will reduce the number of databases you need to create and maintain, and it will encourage you to do mailings more regularly because they are so easy to send!

You can visit IXACT for more information, or if you want to see what all the fuss is about, use the button above to get an extended trial period.

Enjoy!