The last couple months have been extremely busy, but we’ve geared up to handle the workload, so the only thing that has suffered is the Newsletter.  The most recent newsletter is called the March-May 2007 Real Estate Marketing Newsletter, and will get us caught up to go back on a monthly schedule.  This newsletter is devoted to the topics of generating leads and converting them to home buyer or seller clients.

If you’re like many folks in the industry, you’re probably moving most of your marketing budget toward promoting your real estate website.  Since the majority of home buyers and sellers are using the Internet as their main source of information, it makes sense that print advertising is becoming less and less effective.

In this issue of the newsletter, though, we’ve got a great resource for you.  This new industry blog is written by and for real estate agents and brokers.  In the newsletter, you’ll find a link to a particular post that contains a lot of effective marketing tips that cost under $50.

Another issue that deserves discussion is the question posed in the post below.  Doing effective follow up on your leads is critical to convert as many as possible into clients.

Finally, the newsletter addresses the issue of likability.  Especially in the real estate industry, it’s true that people want to work with people they like.  If you’re not a naturally charismatic individual, you’ll be interested to read the article cited in the newsletter that identifies 7 ways you can improve your skills in quickly establishing new relationships with prospective clients.  Being an easily likable person isn’t something you are necessarily born with, but the good news is that it is a skill you can hone!

Enjoy!