I’ve discovered a new real estate relationship marketing tool that I think is well worth your time to explore.

One thing has always bothered me about staying in touch with past clients, your SOI and prospects.  The content of some of the most cost-effective ways of staying in touch focus on real estate transactions.  For example, producing a completely custom newsletter would be extremely expensive and time consuming.  But, the reasonably priced real estate newsletters offer lots of information about buying and selling real estate.

So, what’s the problem?  How many of the people you want to stay in touch with are actively researching a real estate transaction?  Certainly not the client who just closed on a new home!

A company called My Home Management Club has designed an innovative way to manage your relationships.  Once you set up your club, you can add subscribers yourself, or let visitors to your website subscribe themselves.

The club sends out e/Alerts twice a month that link to the Club’s home management portal.  The portal contains over 2000 pages of content that are of interest to all of your contacts, regardless of how close they are to a real estate transaction.

The other great thing is that the club lets you extend your expertise from focusing on real estate transactions to focusing on home management.  This is another great way to differentiate yourself in your marketplace, and position yourself as an expert in a broad field.

In addition, we have arranged for special pricing for referrals from Getting It Write.  So, review this new relationship management tool to see if it can help you expand your real estate marketing strategy!