I am often asked what the secret is to getting real estate website visitors to turn into leads.  That is, to get website visitors to fill out a form or call the website owner.

This could be the world’s shortest post:

There Is No Silver Bullet

But, I’ll say just a few more words.  There are things we know often do the trick. 

But, generating leads is different in different markets – it depends on what people in a particular market think is an irresistible offer.   It’s different depending on the agent – how they want to present themselves, and how they’ve defined their position in the marketplace.

The bottom line is:  Don’t look for the silver bullet. 

Know your market.  Know yourself and what you bring to that market.  Try something.  Think of lead generation as a process, not an event.

Don’t Wait to Find the Perfect Answer