Outside the Box Real Estate Marketing Ideas
· CommentsIn the world of foreclosures and sloooow moving home sales, some people are getting extremely creative in coming up with new and different ways to sell homes. I just came across two in the last few days.
You might have heard about this idea since it was featured on Good Morning America. In some of the harder-hit foreclosure markets, some brokerages have started giving bus tours to see foreclosed or bank-owned homes. It sounds like a broker caravan, except everyone rides together, and the riders are consumers, not professionals.
But, if there are a lot of homes for sale and you have a number of bargain hunters in the area, I can see where it would be a lot more efficient than running folks around one at a time.
You can learn more by reading this Realty Times article.
The other idea is, well… I’m not sure how serious this one is, but it might actually work. A new reality series is starting soon staring one of the ex-Bachelors. Yes, you know, the man who gives all the women roses until he asks one to marry him, then they break up after the show is aired. So, it sounds bad starting off, given who’s involved.
The show is called “Date My House“. The host takes a house that needs to be sold, stages it, then invites potential buyers to spend the night. I’m not sure if the show is geared toward a house being flipped or if they will do this as representatives of the homeowner, but I thought it was a very unique idea.
We know that one of the purposes of staging is to de-personalize the house so that prospective buyers can envision themselves living there.
Looks like this show takes that concept a bit further by letting the buyers actually experience what it would be like if they lived in the house. At least for a night.
So, what do you think? Too over the top? Or just what the slow markets need to shake them up a bit and get buyers to make a decision?






2 Comments
March 24th, 2008 at 8:01 am
I saw one in our state offering $100 ticket for a chance to win the house when the seller reaches his amount he wants for the house he will pull the winning ticket and they get the house for $100. There were thousands there and online signing up for the chance. Kinda creative right!
March 24th, 2008 at 5:54 pm
Daytona,
That is a great idea. Wonder how the tax folks will assess the house… should be fun to see them try!