I saw an interesting article on RISMedia today.  Prudential in Chicago has just announced “a new consumer-friendly online information tool.”  Sound familiar?

Pru says that they wanted to provide a brand new type of real estate market information that is updated weekly and replaces outdated services that provide information updated no more than monthly, and that might be updated quarterly or annually.

Giving their clients easy access to real estate market information allows the clients to make the best real estate decisions because they are completely up-to-date on the latest market trends.  The reports provided even include interpretation of the statistics to assist clients in absorbing the information.  Imagine.

Pru even gave the service a name: the Preferred Market Watch tool, and they say that they’re excited to be taking clients into a new world of information access.

Have you figured it out yet?  I mean why there’s a quote around the word “new” in this blog title?

Prudential in Chicago is providing information from Altos Research.

I’m not being critical.  I think it’s great that they are aggressively differentiating themselves in the market, and providing the current market information their clients need.  And, from a marketing perspective, branding the service and making a splash about it is an excellent approach.

Just remember that you heard it here first!  September 24, 2007:  Real Estate Marketing Tips