Here’s a tip about a quick way to get additions for your website, blog, or the handouts you leave with prospects or clients.

NAR has provided a set of 62 different handouts on a variety of topics for home buyers and home sellers.

The buyer handsouts cover topics on getting ready for homeownership, home financing, finding the right home and preparing for the close.  The seller handouts include handouts on what to do before you sell, getting ready for showings and preparing for closing. 

There are even several handouts that are geared toward helping you work with FSBOs to turn them into clients.  One of those is titled “Forms You’ll Need to Sell Your Home” and another “17 Service Providers You’ll Need When You Sell”.   If that doesn’t scare a FSBO, they’re just not paying attention.

These reports are especially handy because the write ups are downloadable in Word files.  You can then easily add your logo and contact information and print them out.  Naturally, if you’re going to use them as is on a website, you’d want to put a “no index” on the page they’re on to prevent the search engines from seeing them as duplicate content.

A better way to use them on a website would be to make an offer of buyers’ and sellers’ guides.  Your visitors would then sign up to receive the guide as a Word or PDF document.