Sometimes when I mention creating a real estate brand to some agents, their first reaction is: “I don’t want to plaster my face all over town.”

And, I agree.  If you are a real estate agent, you are running a business.  It’s a real estate consulting practice.  So, your brand needs to represent your competitive advantage.  Which for most people, is not their face.

Your brand could be your name or a description of your company, such as ABC Realty Group.  The really important part of creating a brand is defining what it stands for.