Real Estate Brands Aren’t Personal Brands
· CommentsSometimes when I mention creating a real estate brand to some agents, their first reaction is: “I don’t want to plaster my face all over town.”
And, I agree. If you are a real estate agent, you are running a business. It’s a real estate consulting practice. So, your brand needs to represent your competitive advantage. Which for most people, is not their face.
Your brand could be your name or a description of your company, such as ABC Realty Group. The really important part of creating a brand is defining what it stands for.
1 Comments
February 6th, 2006 at 2:18 am
Most agents do not realize that in order to effectively develop a brand they need to identify which message they will be promoting and make sure that it is consistent will all of their professional communications. A person can be branded, but it is much more difficult that creating a brand for a consultancy or service.
-Randy
www. 4mysales. com