Bet you’re wondering how a yard sign could be so amazing.  There are a number of real estate agents who are taking yard signs to new heights.  One of them is Jim Lee, who markets Knoxville TN real estate.

Thanks to a post of his on RealTalk, I was introduced to the concept of creating custom yard signs that make a statement far beyond the standard signs that sit in front of most homes for sale.

Jim is creating his yard signs using a local printer who has a large-format inkjet printer.  The signs are printed on both sides of Coroplast (corrugated plastic) for about $20 each.  Remember, that that’s a Knoxville price – your experience may vary!

Looking at the layout of the Knoxville real estate signs, you’ll notice that the emphasis is on the house rather than on the person or brokerage selling it.  What a concept.

I’m sure there are some brokerages that would resist this type of an approach because they view yard signs as advertising for the brokerage.  And, like Jim, you’d need to make sure that the signs meet your state’s regulations in terms of advertising.

Those issues aside, I can understand why Jim’s clients love the signs.  And, in addition to attracting buyers, the signs could well motivate an about-to-be seller into giving you a call!