Comments on: Lessons from NAR Profiles – Getting Chosen http://www.buildrealestateresults.com/blog/real-estate-marketing-lessons-learned-from-nar-profiles.html by Kathleen Allardyce from BuildRealEstateResults.com Sat, 04 Feb 2012 22:08:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kathleen http://www.buildrealestateresults.com/blog/real-estate-marketing-lessons-learned-from-nar-profiles.html/comment-page-1#comment-22416 Kathleen Tue, 05 Feb 2008 22:43:51 +0000 http://www.buildrealestateresults.com/blog/real-estate-marketing-lessons-learned-from-nar-profiles.html#comment-22416 Joseph, Thanks for stopping by and sharing your perspective! I agree with you, finding ways to <strong>illustrate</strong> these traits is the key. Just saying "Work with me because I'm honest and trustworthy" won't get the message across. But, knowing which traits prospects think are most important lets you choose from among all the traits that define you and your service and make sure you hit on the hot issues. It's easy to fall into the trap of thinking "I don't need to illustrate that I'm honest and trustworthy because that's a given." Kathleen Joseph,

Thanks for stopping by and sharing your perspective!

I agree with you, finding ways to illustrate these traits is the key. Just saying “Work with me because I’m honest and trustworthy” won’t get the message across.

But, knowing which traits prospects think are most important lets you choose from among all the traits that define you and your service and make sure you hit on the hot issues.

It’s easy to fall into the trap of thinking “I don’t need to illustrate that I’m honest and trustworthy because that’s a given.”

Kathleen

]]> By: Joseph Bridges http://www.buildrealestateresults.com/blog/real-estate-marketing-lessons-learned-from-nar-profiles.html/comment-page-1#comment-22411 Joseph Bridges Tue, 05 Feb 2008 20:12:31 +0000 http://www.buildrealestateresults.com/blog/real-estate-marketing-lessons-learned-from-nar-profiles.html#comment-22411 Including these messages in your marketing message isn't something that will differentiate an agent from someone else. These are qualities that buyers or sellers want and of course they are. No buyer has said "I want a dishonest agent or a disloyal one". Agents should answer loyalty and other issues through testimonials in print or preferrably on their website or blog with audio or video testimonials from their past clients and not in marketing messages. Including these messages in your marketing message isn’t something that will differentiate an agent from someone else. These are qualities that buyers or sellers want and of course they are. No buyer has said “I want a dishonest agent or a disloyal one”. Agents should answer loyalty and other issues through testimonials in print or preferrably on their website or blog with audio or video testimonials from their past clients and not in marketing messages.

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