You may be thinking of a Reverse Mortgage, but I’m really talking about a Reverse Offer.  It’s a tool you might consider if you have a listing that just won’t sell, and the sellers are open to considering an out-of-the-box strategy.

In fact, there is a post on this blog referring to this real estate marketing tip from 2007.  And, it’s RISMedia that brought the subject up again.

In case you’re not familiar with the idea, a reverse offer is where the seller prepares a signed contract and gives it to a potential buyer.

In 2007, the article was about an agent who sent a contract to every person (or their agent) who had seen the house.  The article this time describes a situation where the practice was used more discriminately.

The listing clients really wanted to sell the home.  There was a potential buyer who had visited the home several times, and the buyer’s agent hadn’t closed the door on the possibility of a sale.

So, the listing agent prepared a contract with an attractive $10,000 price reduction and a quick closing date.  Unfortunately, we don’t know the rest of the story because the buyer hadn’t made a decision by the time the article went to print.  But, I still think it’s an intriguing idea.

If you’ve got a truly motivated seller, and some fairly interested potential buyers, it might just be the strategy that will push the buyers over the top in terms of making a decision!