Creative Link Building

There are lots of ways to get good incoming links, and many people on the Internet have created lists of them.  One of my favorites is on the SEOBook website, and that lists includes 101 ways to get incoming links.

If you look at that list, you’ll notice that #1 under the heading Love for Lists is to write a list of 101 things about a topic of interest.  And, you can see it worked for the SEOBook folks, because I and a lot of other people have linked to that list.

You’ll also notice that #5 on the list suggests creating a list of gurus or experts because it will be useful for your Internet audience, and because the people on the list may well link back to the list.  If that idea sounds a little over the top, you might want to reconsider.

Creative Link Building Works!

Brian Thibault at International Listings took that idea and ran with it.  Brian created a list of Top 100 Real Estate Blogs – and he included the BRER Real Estate Marketing Blog on the list.  Then, he contacted me (via a contact form on the main website) to let me know that this blog was on the list.  And, now he has one more link to his website!

I wanted to use this as an example of someone being very proactive to obtain incoming links.   But, I’d also recommend that you take a look at the list because it does have some interesting blogs on it.

For example, it never occurred to me that Appraisers had blogs.  I don’t know why, just didn’t consider that.  Brian found blogs by Appraisers, Mortgage Brokers, professionals in the Title business, among a host of others.  He even has a category that is just fun stuff related to real estate.

So, the moral of the story is:  study those lists of ways to get incoming links.  You might be more successful with some of the truly creative approaches than you think!