Six Tips for Online Branding
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This guest post was written by Richard Soto, Broker – VIPRealty, marketing Houston real estate and recruiting experienced agents in Houston, San Antonio and Dallas
How do your clients and prospects choose you? Why should they call you over another agent? With hundreds of agents working in your same area why are you the most qualified?
Your brand as a real estate agent or broker is how prospective clients and buyers view you as a professional. Branding is not just a trade name or a logo, rather, it is the ability to recognize a name, and the reputation of quality behind it.
Tips For Online Real Estate Branding
Always use a professional portrait – Your photo is your business icon. Potential buyers and clients will call real estate professionals that they trust, and that trust starts with a likable photo. Be sure you get yours done in a professional studio, with hair and makeup styling if necessary. The face you present to the world should be the face of trust and confidence.
Highlight your differentiation – Like any business, you must emphasize what sets you apart from the competition, also known as the Unique Sales Proposition. What are your differential factors? Do you specialize in condos? High-end luxury homes? Does your record back a 90 day or less closing? Be sure your branding tells prospects why they should choose you.
Get a professionally designed website – The website you use to advertise your real estate services and listed properties must work on the highest levels. Easy navigation. Fast loading. Proper listing views, tours, and information. If you can’t do this yourself, hire a professional web designer.
Write articles – Part of good real estate agent branding is becoming known as an expert or specialist. Try publishing a blog with your website with helpful articles. It is also advisable to guest blog for other important websites.
Post online seminars – Another way to gain exposure as an expert is to produce informational seminars. YouTube is a great place to post your short informational video about special niche topics in real estate.
Social network standing – And finally, you must have a social network presence as part of your branding. At popular sites like Twitter, Facebook, and others, you get valuable exposure, gather contact lists, and have a place to gain valuable leads.
4 Comments
June 29th, 2010 at 5:30 am
We Provides you homes for Sale in Hawthorne, Milton, Mississauga, Brampton, Oakville, Burlington, Markham, Richmond Hill, Toronto. Homes for sale, listings, MLS listings, condos, detached homes, Mississauga Real Estate
June 29th, 2010 at 8:18 am
Dear Hawthorne – Just in case you ever come back this way, keep in mind that your comment above isn’t contributing anything to the blog. In fact, it’s not even related to the original post. Normally I would just delete it (like all the other webmasters will do when they see this type of a comment on their blog), but I can see that you’re trying, so I just removed the link to your site.
If you want to use commenting on blog posts as a strategy for building incoming links, you need to put the effort into finding a blog post that interests you, and writing a relevant comment.
In addition, “online real estate services” is very bad anchor text for what you’re trying to accomplish.
Contact me if you want to develop an effective SEO strategy.
July 22nd, 2010 at 10:04 am
Will for me the best portrait of yours is the key to a client to pick up you. Because some client will believe on the “first impression last”. The more approachable your are the more they are looking at you.
It is also important that you must get involve to some social networking. Because its one of a simple way in catching costumer.
July 22nd, 2010 at 10:17 am
Thanks for stopping by. I agree that a good photo helps.