Keeping Social Media Fresh
If you’re using social media like Facebook, Twitter and Linkedin, you need to provide information that your fans or followers find useful and that may generate discussion.
What’s the secret to finding fresh content for your real estate social media? Let someone else do it for you!
Get to Know Alltop
I attended the 2010 Social Media Success Summit. It was a fantastic conference. One of the speakers was Guy Kawasaki. Guy’s bio is much too extensive to repeat here. Suffice it to say that he’s an outstanding social media guru, among other things.
Guy is the co-founder of a website called Alltop. Alltop is a news and information aggregator. After the Summit, I was developing our new Social Media Control services, and spent time determining how real estate professionals could make use of Alltop.
One thing I noticed was that there was no category on Alltop that focused on the residential consumer. I contacted Guy and he kindly agreed to create a new category on Alltop.
Check it out. You’ll find that the Homebuying category at Alltop contains feeds about home buying, mortgages and home inspections.
Build your own Alltop page with selections from the Homebuying category, insurance, home improvement and any other topics your target market would be interested in. Maybe even things from the Holy Kaw category for some light-hearted information that will break up real estate content with things that will make your contacts smile and show more of your personality.
Once you have your own Alltop page put together, you’ve taken the first step toward Social Media Control! If you don’t think you have the control you need yet, learn more about Social Media Control, or give me a call at 888-716-2418.
