I don’t usually get into the nitty-gritty of battling the search engines on this blog, but I came across an outstanding article that is, for the most part, written in English.

The post was written by Tom C over at SEOMozBlog.

A very interesting part of Tom’s post is that it includes a flowchart showing what you should do if your rankings on Google have dropped.

The author reasonably admits that he is extrapolating from his own experience.  As has been said on this blog before, SEO is just as much an art as it is a science.

Also, keep in mind that when Tom talks about paid links, he’s not referring to links that you acquire from places like RealEstateABC or other real estate directories.  The paid links he’s referring to are from sites that may not even be related to real estate, but where the site owner sells space on their website or blog.