This is the second in a ongoing series named Insider Insight.   I’ll be publishing posts from, or conversations with, brokers and agents who are willing to share their expertise and insight into topics that are discussed on this blog.  The first post in this series was by Sam Chapman – I just hadn’t decided to create the category until today!

This is a discussion with Priscilla Allen who markets San Antonio TX real estate.  Priscilla and the Allen Realty Group team increased sales $9,000,000.00.  In 2006 hers was the 16^th top team in San Antonio, and for 2007 she was awarded the 10^th top team in San Antonio, with only three team members.  She has now added two more buyers’ agents and a full time Home Stager and decorator.

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Q: How did you manage that increase in your sales?

Priscilla:  It’s because of my website.  First, you and I worked together to update the website, then I started working with your SEO partner, Blackwater Consulting.   The results have been outstanding.

Q: You know, there are a lot of real estate professionals that aren’t getting that kind of results from their websites.  Now that you have a professional site and some traffic (thanks for the plugs!), let’s talk about how you turn the traffic into leads.

Where do most of your leads come from – are they filling out forms on your site?

Priscilla: Most of the traffic comes from being found on search engines.  Sometimes people are using the calculator or filling out a form, but 95% of the people who contact me are looking at homes or want to see a listing.

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