Use this link to see all the posts in this series: Do-It-Yourself SEO. 

Off Page Optimization

Anything that doesn’t have to do with how your website and your web pages are set up is off page optimization.   Most often, the term refers to obtaining incoming links – also called backlinks or inbound links.

Incoming  Links - And Why You Need Them

An incoming link is a link from another web page to one of your web pages.  You need them because the search engines put a lot of emphasis on incoming links to determine the popularity of your web pages.  Each incoming link is counted as a “vote” for your web page.

What’s The Best Way to Establish Incoming Links?

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