Archive for Real Estate Blogs

CyberHomesPro Rises Again!

Posted on Dec 09 2008 | By · Comments (2)

You may recall that I wrote a couple posts about CyberHomesPro in the past.  I was on RealTalk today and noticed that Reggie Nicolay from CyberHomes had resurrected one of my earlier posts on that forum to suggest that we take another look at the CyberHomesPro Smartframe.

Home Evaluation for Real Estate MarketingSo, I did.  I found that the changes that have been made make the SmartFrame a good way for you to provide home evaluation information and neighborhood data on your website and/or blog.  For an example, take a look at this test page.

I set up the test using “Atlanta” as the area of interest.  You can also narrow things down by setting up the SmartFrame for a specific zip code.

When you first reach the page, you’ll see quite a few homes in the Atlanta area.  If you want to test it out, try typing in the address:  356 King Rd NW, Atlanta, GA.  I’m  not sure that address even exists, but it will give you a chance to see how things work.

Once you type that address, and click Search, you will see some other homes on that street with descriptions.  Using that function, you can get an idea of prices in an area, even if your specific address is not in the database.  If you use one of the existing addresses that are shown, you’ll see a range for the estimated value.  I think that makes much more sense than those sites that claim to have a valid estimate. 

If you use that address and change the drop down to the left of the search box to Neighborhoods, you’ll find that CyberHomes has figured out the address is in the 30342 zip code, and it displays neighborhood information for that zip code.

There’s a lot of neighborhood information:

  • 12-month change in home values
  • median sales prices and volume
  • sales tax
  • cost of living index
  • recent and projected job growth
  • crime statistics
  • climate averages

And, I could go on – but you should really take a look at it yourself.

I set the frame up to scroll, although that is not the default.  I did that because some of the pages a visitor might end up on are longer than the norm, and without the scroll, they’d have no way to see all of the page.  But, the most commonly used pages can be seen without an interior scroll bar, so I don’t mind the scrolling issue too much.

You do need to set the width of the frame at 1000px or the page will be cut off.  For most sites with vertical navigation bars, that means you’ll need to eliminate the nav bar as I did on the test page.

I’ll update this post if I get an answer to the question I asked about what happens if someone creates an account on your SmartFrame.  I’m not sure how the information will be used at this point.  Update:  See the Comments on this post to see the answer to this question from Reggie at Cyberhomes!

But, given the fact that the last time I looked at the SmartFrame it was unusable for most people, I’m very glad to see that this version provides a great deal of information in a very usable form!

Promote Your City’s “Walkability”

Posted on Sep 22 2008 | By · Comments Comments Off

We all know that walking is good for us, but now you can promote your city’s walkability on your real estate website or blog.  And, if you market in an area that is laid out well for walking to various locations, you can give your visitors an idea of what’s in the area.

In fact, if you visit this page on WalkScore.com, you’ll be able to get the script you need to put a WalkScore map on your real estate website or blog.  Here’s an example from a Walker’s Paradise in Seattle, Washington.

It’s a pretty handy tool.  And, if you’re in a good area for walking, the map would be especially interesting to people who want to move to a new part of town, or those who are relocating.

There are links back to the WalkScore site, but the WalkScore folks have made the map even more attractive to add to your site because the links open in a new window – that means you won’t lose your visitors because it will be easy for them to find your site still open in one of their browser windows.

There are also instructions on the page referenced earlier for customizing the map.  But, if you’d rather not figure out how, the basic map you see above looks pretty good!

Enjoy!

Community Involvement and Incoming Link Alert!

Posted on Aug 25 2008 | By · Comments (8)

Thanks to Bill Gassett, who consults on Hopkinton MA real estate, I found some good ideas for increasing your exposure in your local market and getting quality incoming links to your blog.

Internet MarketingCheck out the site www.YourStreet.com.  Once you join, you will be able to:  “post articles, voice your opinion, join a discussion forum, and display your user profile” according to the website.

Bill has found the site helpful because he can send his blog posts to YourStreet and they are posted on the the site’s community page for his market area.   I’m not sure how much juice the incoming links have because there are so many pages on the site, but I think it’s a great opportunity to check out.

YourStreet will also syndicate your blog if they think the content is appropriate.  That will eliminate the need to manually add the post to the site.  Just use one of the feedback forms to request syndiating your blog.

The other site Bill mentioned is www.Topix.com.  Bill says that articles are cached pretty quickly on this site by Google, and Yahoo is showing some of Bill’s articles on Topix as incoming links.

Make the most of your blogging effort – get the word out electronically!

The mortgage and finance issues facing your clients are getting more complex all the time.  Given the mess so many mortgages are in now, the lenders are naturally changing the rules and tightening requirements.

The Mortgage IndustryOne way to keep your visitors coming back is to provide them with good information and easy to use tools related to the mortgage industry.  You can find several things for your website or blog at MortgageLoan.com.

I’ve used average rate widgets from BankRate, but I wasn’t familiar with MortgageLoan.com until recently.  They have quite a few mortgage widgets that might be of interest to your prospects and clients, including:

  • A 20 in one calculator that can help answer questions such as, “Should I pay points to lower my interest rate?” and “What if I pay more each month?”
  • National rate averages
  • State rate averages
  • A finance glossary
  • News stories

The widgets are easy to use.  All you need to do is copy the code from a pop-up box and add it to your real estate web site or blog.  The widgets can be customized to blend into your site with the color controls that can be set before the code is generated.  You can also utilize an RSS Feed of current stories and articles that is updated regularly.

Overall, I was impressed with the number of tools that are available.  And, I like the look of the site.  I saw a Google ad on one page, but overall, the site is very clean.  When contrasted to the Bankrate site, it’s a nice change.

Should You Be Blogging?

Posted on Mar 17 2008 | By · Comments (3)

I did a coaching session for Point2 Agent last week.  One of the questions was about the value of blogging.  Actually, the question was whether I had statistics about the impact of blogging for a real estate agent.

Achieve Real Estate SuccessI don’t have statistics.  But, one place to get some feedback from agents who are active bloggers is at The Real Estate Tomato.  Jim Cronin has published several interviews with bloggers, and this is the latest oneAt the bottom of that post, there are links to several others.

Blogging can be fun, but it is also a real commitment of time and energy.  I’m not sure that blogging is for everyone, and I don’t think you have to maintain a blog to have a successful website. 

But, take a moment to read what other agents are saying about their blogging experience.  It will give you the opportunity to consider different perspectives.

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